CRM and Campaign Marketing Manager
New Yesterday
Our client is looking for a sharp, data-driven marketeer to take ownership of their CRM and campaign strategy.
This is a pivotal role within a growing B2B-focused team, where your work will directly shape both the speed and direction of the business’ growth.
You’ll be responsible for combining marketing automation, campaign execution, and customer data management. From building workflows and refining segmentation to improving dashboards and reporting, you’ll play a key role in scaling and sharpening our marketing engine.
As a CRM & Campaign Marketing Manager you will be responsible for the following:
* Campaigns – Plan and deliver multi-channel CRM campaigns, building automated email workflows and nurture sequences that support the customer journey.
* Analytics – Measure the impact of activity with dashboards and reports, turning data into actionable insights.
* Segmentation – Manage lead scoring, segmentation, and pipeline visibility to align sales and marketing.
* Collaboration – Work with internal teams to ensure CRM data is accurate, connected, and user-friendly.
* Optimisation – Enhance campaign performance through A/B testing of creative, messaging, and timing.
* Data management – Maintain data quality with regular cleansing and enrichment across channels.
* Compliance – Ensure GDPR and data protection best practices are always met.
* CRM integration – Support HubSpot integrations and improve how our systems connect and communicate.
Skill set our client needs as a CRM & Campaign Marketing Manager:
* Strong knowledge of marketing operations, campaign planning, and B2B lead generation.
* Experience in data migration, system integration, and process automation.
* Skilled at developing and tracking KPIs for sales and marketing.
* Hands-on experience with marketing automation platforms and mapping customer journeys.
* Analytical mindset with the ability to translate data into insights.
* Solid project management skills and ability to manage multiple campaigns.
* Confident communicator and team player, with a collaborative approach.
* Knowledge of GDPR and compliance in customer data handling.
Your skills & qualifications:
* Bachelor’s degree in marketing, communications, or related field.
* Minimum 2 years’ experience in email marketing or broader marketing roles.
* Proficient in HubSpot (email creation, automation, segmentation, reporting).
* Knowledge of email marketing best practices, deliverability, GDPR & CAN-SPAM.
* Comfortable with HTML/CSS for email template customisation.
* Skilled in Google Analytics, reporting, and A/B testing.
* Familiarity with Google Ads and other digital advertising platforms.
* Detail-oriented, structured, and adaptable in a fast-paced environment.
Whats in it for you:
Circa £45,000 per annum plus many company benefits including company bonus scheme, pension, sick pay, EAP.
Our client is known for their outstanding customer service and innovative solutions, helping their clients stay ahead in an ever-changing world.
Their marketing team thrives in a dynamic, collaborative environment, with innovation at our core. You’ll be part of an open, diverse workplace where your voice is heard and your impact is felt. This is your chance to be at the forefront of an evolving marketing approach, with structured training and development to support your personal and professional growth
- Location:
- Poole, Dorset
- Salary:
- £43,000 - £45,000 /annum
- Job Type:
- FullTime
- Category:
- Marketing