About UsFounded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services. We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages. We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world\'s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.The RoleWe\'re looking for a creative strategist to join our London team and lead the development of high-performing, locally relevant marketing assets across digital channels. This role sits at the intersection of creativity, data, and culture—helping shape campaigns that resonate in key European markets and drive results for a fast-moving travel brand.In this Role, you\'ll be responsible for:ResponsibilitiesCreative Strategy & Development: Lead the creation of performance-optimized marketing assets for social media, paid ads, email, app stores, and other digital channelsDevelop market-specific creative adaptations for UK, Italian, and Spanish audiencesEstablish and maintain brand visual guidelines for rail marketingLocalization & Cultural Adaptation: Adapt global campaigns to resonate with local markets while maintaining brand consistencyStay current with regional trends, holidays, and platform behaviors to inform creative directionCollaborate with local teams and agencies to ensure cultural relevancePerformance Optimization: Implement A/B and multivariate testing frameworks to improve creative performanceAnalyze campaign metrics to identify high-performing creative elementsWork closely with growth teams to align creative with conversion goalsQualifications5+ years experience in performance-driven creative marketing, preferably in travel or e-commerceProven track record of developing converting marketing creativesStrong understanding of Meta and TikTok advertising best practicesExperience with creative testing methodologies and optimizationExcellent collaboration skills to work with designers, copywriters, and market teamsWorking knowledge of Italian or SpanishExperience in marketing in UK/European marketsBackground in travel or transportation industryWhy Trip.com GroupWe offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it\'s a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made.Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functionsInternal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impactWe provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.We encourage flexible work arrangementHave fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.Find out more about opportunities at careers.trip.com #J-18808-Ljbffr