We're hiring a strategic content marketer to lead how we communicate with our audience across every channel. In this role, you'll define our content strategy, own our messaging, and create high-impact content that drives awareness, trust, and growth. 

This is a hands-on, high-ownership role. You'll need to think big, write well, and bring structure to a content engine that supports the entire customer journey, from first touch to repeat bookings. You'll work closely with Product, Marketing, and Customer Success to ensure our content is engaging, consistent, and aligned with business goals. 

Key Responsibilities 

Own our content strategy and roadmap across all channels, including web, product, campaigns, thought leadership, and more 

Define and evolve our brand voice and messaging framework 

Write and edit content that supports acquisition, onboarding, retention, and advocacy - including blogs, case studies, whitepapers, website copy, emails, and one-pagers 

Partner with product to support go-to-market efforts and launches 

Manage and maintain a content calendar tied to product updates, campaigns, and business priorities 

Work with designers and external partners to bring content to life visually 

Use data to track performance, learn what's working, and optimize content strategy accordingly 

Ensure consistency across all customer-facing content 

What You'll Love About This Role 

Think Big: Create standout content that defines category leadership and sparks industry conversations 

Own It: Take full ownership of our content roadmap, from ideation to execution and performance analysis 

Keep it Simple: Streamline content creation workflows and build processes that scale with clarity 

Better Together: Collaborate closely with Product, Marketing, and Customer Success to align content with business goals 

What Success Looks Like 

In your first few months, you'll have: 

Fully embedded yourself into the team and developed a deep understanding of our brand, voice, and customers 

Delivered a stream of high-quality content aligned with business goals 

Rolled out updates to our tone of voice and messaging framework 

Supported key campaigns with impactful content that drives engagement 

Built strong relationships with collaborators across departments and creative partners 

Implemented processes to track content performance and guide future strategy 

What You'll Need 

The ideal candidate will bring creativity, initiative, and a strategic mindset to the table. You'll likely have: 

5+ years in content marketing, copywriting, or brand communications - ideally in B2B 

Outstanding writing and editing skills with a strong sense of voice, clarity, and narrative 

Experience shaping brand tone and messaging frameworks from the ground up 

Ability to balance long-term strategy with day-to-day execution 

Strong grasp of content performance metrics, SEO principles, and distribution tactics 

Comfortable owning content end-to-end and working cross-functionally