Job title:
PR & Content Marketing Manager
Salary:
Dependent on experience + great benefits
Location:
London, NW1/hybrid, 2 - 3 days a week in the office
Job type:
Permanent
Hours:
37.5
The role
We are currently looking to recruit a
PR & Content Marketing Manager
to be responsible for developing and delivering a comprehensive communications strategy across channels and audiences, both externally and internally that aligns with our commercial, brand, and charitable objectives. Our ideal candidate will have public or private healthcare experience.
A key part of this role will involve proactively driving media coverage
and storytelling, so you will have a strong network of journalists and key media contacts
to help secure impactful exposure across national and digital press. Your ability to leverage these relationships will be instrumental in raising our profile and delivering compelling narratives that support our goals so if this is you, we'd love to receive your application!
About us
Established in 1932, The London Clinic is one of the UK's largest private hospitals, with eight state-of-the-art facilities in the heart of London's medical community around Harley Street.
As a charity , we reinvest in cutting-edge treatments, technology, and facilities to benefit our patients, staff, and the wider community.
We offer a comprehensive range of services, from complex medical and surgical procedures to specialist cancer care. The London Clinic is known for its supportive, collaborative culture where every contribution is valued, guided by our core values:
We go further, We work as one, We personalise care.
Key duties
Develop and manage The London Clinic's external and internal communications strategy, across all relevant channels (PR, digital, events), audiences (staff, consumers, consultants, referrers, strategic partners) and markets (UK, Middle East and elsewhere)
Develop and manage communications activity and content that aligns with the wider marketing plan, with a particular focus on engaging self-pay patients
Ensure that The London Clinic's brand and reputation is protected at all times, and manage any media coverage proactively and effectively
Build and maintain relationships with journalists/media/influencers to support the effective distribution of content
Identify new opportunities to bolster The London Clinic's profile through awards, patient reviews and case studies, and take responsibility for the delivery of award submissions
Support and take the lead on creating content in service of business and/or brand objectives, ensuring high-quality output at all times
Effectively manage the communications budget, along with any project-based budgets as needed
Analytics and reporting - utilise analytics tools to measure effectiveness of activity, optimise accordingly and report on KPIs to senior stakeholders
Skills & experience
Essential
Experience of working in a hospital/healthcare environment - private and/or NHS
Significant experience in communications and PR, both strategy and execution, to build brand/reputation, increase engagement and drive new business
Significant experience of managing press and influencer relationships in the delivery of new brand-building opportunities and the dissemination of content, including leading a press office
Significant experience of content ideation and development, across different formats including website hubs, editorial and video
Experience of managing and optimising social media channels, including developing social-first content
Experience of growing communities and brand advocacy, such as via social media
Experience of managing crisis communications
Experience of developing highly engaging internal communications strategies, including fostering collaboration with different departments
Impeccable copywriting and copyediting skills, able to flex to different editorial requirements, styles and tones
Desirable
Experience of working both in-house and at a PR/communications agency at a senior level
Knowledge of international markets, particularly the Middle East
An understanding of litigation communications
Attributes
Excellent interpersonal skills and the ability to develop positive internal and external relationships at all levels
Creative and entrepreneurial ability to identify and develop new marketing and communications opportunities and partnerships
Embraces and leads change, comfortable taking calculated risks, possessing high levels of resilience
Highly organised with strong project management skills
Benefits
We offer a range of benefits including flexible working and great career opportunities. Our core benefits are:
Private Medical Insurance
Contributory pension scheme (total contribution up to 20%)
25 days holiday plus bank holidays
Life assurance
Travel season ticket loan
Family friendly benefits
A range of retail discounts
Excellent career development; with clear career pathways and access to further education
We are committed to safeguarding and protecting all adults at risk, children and young people by implementing robust safer recruitment practices during our selection process. Pre-employment checks are undertaken in accordance with industry standards and regulations, and successful applicants may be required to undertake an Enhanced Disclosure via the Disclosure and Barring Service (DBS). If you would like further information about our safer recruitment policy then please contact a member of our recruitment team.
???????The London Clinic is proud of its diverse workforce and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We absolutely welcome applicants from underrepresented groups; if you think you have the skills and experience for the job, please apply - we would love to hear from you regardless of your background.
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