Our client is a global leader in the online gaming and sports betting industry, operating some of the worlds most recognised brands. Their footprint spans multiple regulated markets, delivering cutting-edge betting and gaming experiences to millions of customers worldwide. As part of their ambitious international growth strategy, they are seeking a visionary Chief Marketing Officer (CMO) to join their executive leadership team based in London.

This is a career-defining opportunity to shape and deliver the marketing vision for a global powerhouse. The CMO will be responsible for leading all marketing activities, driving customer acquisition, engagement, and retention, and building a world-class marketing function aligned with the companys bold growth objectives.

Your key job responsibilities as the Chief Marketing Officer (CMO) in London, United Kingdom will include:

• Define and execute the global marketing strategy, positioning the brand as a market leader in each target geography.
  
• Lead the evolution of brand architecture and positioning to resonate with diverse customer bases across multiple cultures and regulatory environments.
  
• Drive innovation within the marketing function, ensuring the brand stays ahead of competitors in creativity, technology adoption, and customer engagement.
  
• Oversee the development of integrated brand and performance marketing campaigns that build awareness, drive acquisition, and foster loyalty.
  
• Ensure marketing campaigns are underpinned by robust customer insights, behavioural data, and market intelligence to maximise relevance and impact.
  
• Champion brand consistency while enabling local market adaptations to optimise effectiveness.
  
• Develop and implement data-driven acquisition strategies across digital, affiliate, media, and sponsorship channels to attract new customers efficiently and at scale.
  
• Drive customer segmentation and lifecycle marketing strategies to enhance engagement, cross-sell, and retention.
  
• Oversee the development of tailored CRM strategies to maximise customer lifetime value, loyalty, and advocacy.
  
• Build, mentor, and inspire high-performing teams across Brand, Performance Marketing, Digital, CRM, VIP, Sponsorship, and Affiliate functions.
  
• Cultivate a culture of creativity, innovation, accountability, and continuous learning within the marketing organisation.
  
• Establish best-in-class marketing processes, systems, and governance frameworks to support scale and operational excellence.
  
• Embed a data-first approach to all marketing decisions, leveraging advanced analytics, modelling, and marketing technology to drive performance.
  
• Champion the use of Martech tools, automation, and AI to optimise targeting, personalisation, and ROI across all customer touchpoints.
  
• Executive & Cross-Functional Leadership
  
• Operate as a strategic partner to the CEO and fellow C-suite executives, contributing to company-wide strategy and business planning.
  
• Collaborate closely with Product, Trading, Technology, and Operations teams to align marketing initiatives with broader organisational goals.
  
• Act as an ambassador for the companys culture and values both internally and externally.
  

Requirements

Requirements for this Chief Marketing Officer (CMO) job in London, United Kingdom:

• Extensive experience as a CMO or Marketing Director within iGaming, Sports Betting, or closely related high-growth digital entertainment sectors.
  
• Proven track record in developing and executing integrated marketing strategies across multiple regulated markets, delivering measurable growth in customer acquisition, engagement, and retention.
  
• Deep expertise in digital performance marketing, brand building, customer segmentation, lifecycle marketing, and CRM.
  
• Strong commercial acumen with a data-driven mindset and the ability to translate insights into actionable strategies.
  
• Inspirational leadership style, with a history of managing and developing large, cross-functional, geographically dispersed marketing teams.
  
• Experience in navigating regulated industries, ensuring compliance while driving creativity and innovation.
  
• Excellent stakeholder management and communication skills, with the ability to influence at board level.
  
• Global mindset with a genuine passion for sports, gaming, digital innovation, and customer experience excellence.

Why This Opportunity?

• Executive Influence Join the C-suite of a global leader and shape its future success.
  
• Global Impact Lead marketing efforts that engage millions of customers worldwide.
  
• Strategic Autonomy Define and deliver the marketing vision with full executive support.
  
• High-Growth Environment Drive transformation and innovation at scale during a period of significant investment and expansion.
  
• Reward & Recognition Attractive executive remuneration package including base salary, performance-related bonuses, and long-term incentives.
  
• Culture & People Join a forward-thinking organisation with a collaborative, fast-paced, and high-performance culture.
  

If you are a strategic, innovative, and data-driven marketing leader looking to make your mark in the global iGaming and sports betting industry, we would love to hear from you.