Fractional Chief Marketing Officer, London

Fractional Chief Marketing Officer

New Yesterday

Description

About the Role

We are seeking an experienced Fractional Chief Marketing Officer to provide strategic marketing leadership during a period of maternity leave.

This role will work directly with our Co-CEOs and senior leadership team to guide our marketing strategy, evaluate current marketing effectiveness, and identify opportunities for improvement across the marketing function.

This position requires a commitment of one day per week (8 hours) and offers a flexible working arrangement, with occasional collaboration from our London Bridge office.

The ideal candidate will bring a proven track record in strategic marketing leadership from a B2B background, and have the agility to operate effectively in a fractional capacity.

The contract is scheduled to begin in early December 2025 for period of 9-12 months on a consultancy basis.

Key Responsibilities

Strategic Leadership (40%)

Refine the overall marketing strategy for 2026 aligned with business objectives
Provide strategic counsel to Co-CEOs on marketing initiatives and market positioning
Identify new market opportunities and growth channels
Oversee brand strategy and ensure consistent brand messaging

Conduct comprehensive review of current marketing activities and performance
Identify gaps, inefficiencies, and opportunities for improvement
Develop recommendations for marketing process improvements

Provide mentorship and strategic direction to the marketing team - a team of 4 (Senior Marketing Exec (taking over some of responsibilities from the current Senior Marketing Manager, Marketing Executive, Digital Marketing Executive, Designer)

Monitor key marketing metrics and KPIs
Provide monthly strategic reports to senior leadership

Skills, Knowledge and Expertise

Strategic planning: Demonstrated ability to develop and execute comprehensive marketing strategies
Leadership: Experience working with C-suite executives and board-level stakeholders
Fractional experience: Previous experience in interim, fractional, or consultancy CMO roles preferred
B2B marketing experience

At Instant Impact, everyone is welcome.

We are committed to maintaining and growing our diverse and dynamic team and the inclusive culture we have built. We encourage everyone to bring their authentic selves to work regardless of; age, sexuality, religion, disability, pronouns, neurodiversity, gender, ethnic group, or beliefs. Instant Impact is actively seeking to hire a diverse workforce so we can continue to celebrate inclusion and diversity in its full. Should you need any reasonable adjustments made to this application process, or need this job advert in different formatting, please do not hesitate to contact us.

Why you should (& shouldn't) join Instant Impact

Instant Impact are talent specialists helping mid-sized businesses grow faster and hire smarter. Operating in over 35 countries, we partner with some of the world’s most exciting companies—and we know our success starts with our people.

When you join Instant Impact, you’ll be part of a team that’s people-focused, valuing well-being, flexibility, and inclusion. We’re open and transparent, sharing everything from our strategy to financials, so everyone sees the bigger picture.

We believe everyone is a leader, empowered to make informed decisions and own their impact. We thrive on feedback, love challenging the status quo, and constantly push for better—together.

Our standards are high because our ambitions are even higher. You’ll be surrounded by talented, supportive colleagues and given the space to grow, lead, and do your best work.

If that sounds like your kind of environment—we’d love to hear from you.

Apply

Location:: London
Job Type:: PartTime

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