Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work.The Company: Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data.This hybrid role is based out of the London Bridge office, where we adopt a flexible office and home working model. Dotdigital is looking for an experienced and highly driven Campaign Marketing Manager to join our global marketing team to support on our PPC marketing strategy and manage paid media marketing campaigns.About The RoleAlongside an experienced and supportive campaign marketing team, this role is instrumental in ideating, planning, coordinating, activating, and reporting on paid campaigns that generate demand for Dotdigitals products and services. This role requires a strong focus on B2B pay-per-click channels including search, display, and social ads.Day-to-day In This Role Youll:Report to the Senior Campaign Marketing Manager, based in London.Plan, implement, and optimize PPC campaigns on platforms including Google Ads, Meta Ads, LinkedIn Ads and other platforms.Analyze campaign effectiveness and make recommendations to improve performance.Manage campaign audiences, lifetime/daily budgets, keyword lists, and bid strategies.Proactively report results including: CPC, CTR, Conv. rate, CPA, and ROAS.Proactively optimize campaigns with the aim of achieving efficient customer acquisition costs.Run A/B tests and conversion rate optimization programs.Draft comprehensive creative briefs to hand to copywriters and designers.Navigate and understand data-flows from lead gen forms through to the sales CRM system.Support the wider Campaigns Team in activating initiatives and cross-channel campaigns spanning email, web, PPC, organic online and offline channels.About YouYour existing experience will include:A degree or equivalent qualification in marketing communications or a similar field.3-5 years experience in B2B marketing with practical PPC marketing.Experience running search, social and display ads across multiple geographic markets.A track record for data-informed demand generation and conversion rate optimization.The ability to demonstrate end-to-end marketing campaign development and management.Comprehensive understanding of pay-per-click marketing.Solid understanding of other channels including: email marketing, SMS marketing, social media marketing, and landing pages.Youll BeSelf-driven, well-organized, and deeply-curious.Proactively accountable to KPIs, objectives, and key results.Industry and technology-conscious, with a deep understanding of the current market.Willing to both offer and receive input from teammates.Confident in presenting to and collaborating with stakeholders.Adept at building relationships across various teams.A team player who brings enthusiasm, a passion for work, and a results-driven attitude.How youll stand out: Youll be able to demonstrate deep direct familiarity with native and programmatic advertising platforms. Youll be fluent in understanding PPC metrics like: CPC, CPL, CPA, and ROAS.Tools Youll Use, To Name a Few:Project management: AsanaAdvertising platforms:Google AdsMeta Ads ManagerLinkedIn Campaign ManagerReddit AdsSpotify AdvertisingMicrosoft AdvertisingMarketing automation: DotdigitalCRM: HubspotCMS: WordpressReporting:SwydoGA4PowerBIInterview Process15min screening call with Team Talent30min interview with Senior Campaign Marketing ManagerInterview task10min interview task presentation + 30 minutes interview with Senior Campaign Marketing Manager, Global Head of Marketing, and Chief Marketing OfficerWhy UsDont just take our word for it - hear what your future colleagues have to say about working in our team: Dotdigital gives you the freedom to test and champion bold ideas with the tools and training to ensure you achieve success.Some of Our Global Benefits:Parental leaveMedical benefitsPaid sick leaveDotdigital dayShare rewardWellbeing rewardWellbeing DaysLoyalty rewardDEI commitment: As an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. #J-18808-Ljbffr