About the RoleAlongside an experienced and supportive campaign marketing team, this role is instrumental in ideating, planning, coordinating, activating, and reporting on paid campaigns that generate demand for Dotdigital’s products and services.This role requires a strong focus on B2B pay-per-click channels including search, display, and social ads. Using paid campaigns this role aims to achieve objectives spanning the awareness, consideration, and conversion tiers of the marketing funnel; including the orchestration of automated nurture programs that drive acquired leads toward sales qualification. This role is responsible from continually optimizing campaigns with an eye on the cost of customer acquisition, with the aim of delivering strong ROI.Day-to-day in this role you’ll:Report to the Senior Campaign Marketing Manager, based in London.Plan, implement, and optimize PPC campaigns on platforms including Google Ads, Meta Ads, LinkedIn Ads and other platforms.Analyze campaign effectiveness and make recommendations to improve performance.Manage campaign audiences, lifetime/daily budgets, keyword lists, and bid strategies.Proactively report results including: CPC, CTR, Conv. rate, CPA, and ROAS.Proactively optimize campaigns with the aim of achieving efficient customer acquisition costs.Run A/B tests and conversion rate optimization programs.Draft comprehensive creative briefs to hand to copywriters and designers.Navigate and understand data-flows from lead gen forms through to the sales CRM system.Support the wider Campaigns Team in activating initiatives and cross-channel campaigns spanning email, web, PPC, organic online and offline channels.About YouYour existing experience will include:A degree or equivalent qualification in marketing communications or a similar field.3-5 years experience in B2B marketing with practical PPC marketing.Experience running search, social and display ads across multiple geographic markets.A track record for data-informed demand generation and conversion rate optimization.The ability to demonstrate end-to-end marketing campaign development and management.Comprehensive understanding of pay-per-click marketing.Solid understanding of other channels including: email marketing, SMS marketing, social media marketing, and landing pages.You’ll be:Self-driven, well-organized, and deeply-curious.Proactively accountable to KPIs, objectives, and key results.Industry and technology-conscious, with a deep understanding of the current market.Willing to both offer and receive input from teammates.Confident in presenting to and collaborating with stakeholders.Adept at building relationships across various teams.A team player who brings enthusiasm, a passion for work, and a results-driven attitude.How you’ll stand out: You’ll be able to demonstrate deep direct familiarity with native and programmatic advertising platforms. You’ll be fluent in understanding PPC metrics like: CPC, CPL, CPA, and ROAS. You’ll have proven examples of CRO activity including A/B testing that drove improved lead generation results. You’ll be comfortable with generating and displaying data visualizations for engaging reports using tools like Google Data Studio or equivalent. You’ll have experience using marketing automation platforms (experience with Dotdigital is a plus, but not required) to nurture leads across email and retargeting activations. And you’ll frame your past experience with clear measurable results.Tools you’ll use, to name a few:Project management: AsanaAdvertising platforms:Google AdsMeta Ads ManagerLinkedIn Campaign ManagerReddit AdsSpotify AdvertisingMicrosoft AdvertisingMarketing automation: DotdigitalCRM: HubspotCMS: WordpressReporting:SwydoGA4PowerBIInterview Process15min screening call with Team Talent30min interview with Senior Campaign Marketing ManagerInterview task10min interview task presentation + 30 minutes interview with Senior Campaign Marketing Manager, Global Head of Marketing, and Chief Marketing OfficerWhy UsDon’t just take our word for it - hear what your future colleagues have to say about working in our team:“Dotdigital gives you the freedom to test and champion bold ideas with the tools and training to ensure you achieve success. We have a team packed with so many different skillsets, levels of experience and fun personalities that are always rooting for you, making sure every small win is celebrated. Every day here feels like you are making a big difference. If you have the opportunity to join Dotdigital, do it! Your future self will love you for it.” Dominic Carelse, Growth Marketing ManagerSome of Our Global BenefitsParental leaveMedical benefitsPaid sick leaveDotdigital dayShare rewardWellbeing rewardWellbeing DaysLoyalty rewardDEI commitmentAs an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. If you have any additional requirements or adjustments to assist an application then please don\'t hesitate to contact us and advise us how we can best support you.Legal statementNo agencies/recruiters please. We are only accepting applications directly from the applicants. If you are a recruiter, please refrain from reaching out to our staff about this position. Anything contrary will be treated as unsolicited approach under the applicable data protection law. #J-18808-Ljbffr