Brand Manager

20 Days Old

Lead the growth of a premium food-to-go brand portfolio exceeding £100m in a dynamic, fast-paced sector.
This senior role offers the chance to shape brand strategy, drive innovation, and engage consumers in the thriving UK market.
Role Overview
Own the strategic direction for a flagship brand, championing brand equity, launch exciting innovations, and fostering partnerships in a collaborative, office-based environment in the Midlands.
Key highlights:
*
Execute annual brand plans aligned with a 3-year strategy.
*
Harness consumer trends and category insights for growth opportunities.
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Present compelling strategies to key retail partners for standout activations.
Core Responsibilities
Drive end-to-end brand leadership with commercial impact.
* Spearhead seasonal and limited-edition product launches from ideation to national rollout, collaborating across NPD, commercial, and operations teams.
* Develop and manage a 3-year innovation pipeline, overseeing product lifecycles and supplier relationships.
* Lead agencies to deliver market-leading campaigns, ensuring consistent brand voice across channels.
Further duties include:
* Crafting a bold digital and social media strategy to boost engagement.
* Monitoring brand P&L, optimising budgets, and tracking ROI on activations.
* Supporting franchise evolution and through-the-line marketing execution.
Ideal Cand...
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Location:
Leicester
Salary:
£40,000 - £45,000 /annum
Job Type:
PartTime
Category:
Management & Consultancy

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