Brand Manager

20 Days Old

Lead the growth of a premium food-to-go brand portfolio exceeding £100m in a dynamic, fast-paced sector.

This senior role offers the chance to shape brand strategy, drive innovation, and engage consumers in the thriving UK market.

Role Overview

Own the strategic direction for a flagship brand, championing brand equity, launch exciting innovations, and fostering partnerships in a collaborative, office-based environment in the Midlands.

Key highlights:

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Execute annual brand plans aligned with a 3-year strategy.

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Harness consumer trends and category insights for growth opportunities.

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Present compelling strategies to key retail partners for standout activations.

Core Responsibilities

Drive end-to-end brand leadership with commercial impact.

* Spearhead seasonal and limited-edition product launches from ideation to national rollout, collaborating across NPD, commercial, and operations teams.

* Develop and manage a 3-year innovation pipeline, overseeing product lifecycles and supplier relationships.

* Lead agencies to deliver market-leading campaigns, ensuring consistent brand voice across channels.

Further duties include:

* Crafting a bold digital and social media strategy to boost engagement.

* Monitoring brand P&L, optimising budgets, and tracking ROI on activations.

* Supporting franchise evolution and through-the-line marketing execution.

Ideal Candidate

We're seeking a commercially astute leader with 3+ years in brand management within food/drink, including innovation and agency handling.

Qualifications & Experience

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Degree in business/marketing (preferred).

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Proven track record in product development, campaign delivery, and P&L oversight.

Key Skills

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Strong project management and cross-functional influencing.

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Passion for consumers, problem-solving, and data-driven insights.

Personal Traits
Embody resilience, positivity, and customer focus to thrive in our agile culture.

Join a supportive marketing team in a market-leading food business, with opportunities to make a tangible impact on beloved brands. Office-based at our Midlands site, this role suits ambitious professionals ready to elevate a leading brand to new heights.

Apply now to shape the future of on the go indulgence. Get in touch or send your CV and cover letter outlining your brand successes
Apply
Location:
Leicester
Salary:
£40,000 - £45,000 /annum
Job Type:
PartTime
Category:
Marketing

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