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Salary Range: £26k – £30k per year (depending on experience) + Bonus scheme

Working Style: Events-based / Office-based / Remote working

About RunThrough

RunThrough is the UK’s largest and Europe’s fastest-growing running events company, dedicated to delivering exceptional running experiences and fostering a vibrant community of runners.

We are currently in an exciting period of growth, with over 300 events planned and 400,000 entrants expected in 2025. As we continue to expand, we’re looking for a B2B Marketing Executive to support the growth of our business and our Commercial teams.

The Role

This role combines creative B2B marketing with lead generation, with the goal of engaging prospective partners, nurturing leads, and promoting sponsorship and bespoke event packages.

You’ll collaborate closely with the Commercial team to craft compelling outreach, manage inbound enquiries, and build campaigns that attract sponsors aligned with the RunThrough brand and ethos.

Key Responsibilities

Lead Generation & Prospect Engagement

• Own and deliver B2B email strategies tailored to sponsors and partners
• Plan and execute multi-channel campaigns (including social media) to highlight existing partnerships and draw new prospects
• Identify and research target companies, industries, and decision-makers for sponsorship outreach
• Collaborate with the Commercial team to design innovative strategies for sourcing new sponsorship and bespoke event opportunities
• Respond to and manage inbound sponsorship enquiries promptly
• Qualify leads, collect key requirements, and pass warm prospects to the Commercial team
• Manage and optimise our CRM system (HubSpot)
• Own and optimise the sponsorship section of the website to drive inbound interest
• Maintain sales materials to ensure they are up-to-date, visually appealing, and brand-aligned
• Create B2B content, including case studies, sponsorship decks, and post-event reports

Market Research & Insights

• Monitor industry trends and competitor activity to spot new sponsorship opportunities
• Analyse campaign performance, lead sources, and ROI to refine future strategy

Skills & Experience Required

• Proven experience in B2B marketing, preferably in events, media, or sponsorship sales
• Strong copywriting abilities with a persuasive and professional tone
• Proficiency with CRM and marketing tools (e.g., HubSpot, Salesforce, Mailchimp)
• Comfort working with sales teams and understanding sponsorship sales cycles
• Data-driven with strong analytical and reporting capabilities

Personal Attributes

• Creative thinker with a commercial mindset
• Highly organised and detail-oriented
• Strong communicator with an ability to quickly build rapport
• Results-driven and proactive in spotting new opportunities
• A passion for running and physical activity is a plus
• Enjoys working in a fast-paced, high-growth environment
• Free entry to races (plus discounts for friends & family)
• Enhanced parental leave
• Access to a wellbeing platform
• Flexible working arrangements (Hybrid working, flexible hours)
• Discounts from our brand partners
• Free RunThrough kit & discount codes
• Free membership to the RunThrough Run Club
• Regular team socials, including group runs
• Bi-annual company socials & away days
• Opportunities to travel and work at events globally

How to Apply

To apply, please send your CV and a cover letter outlining your relevant experience and suitability for the role to: careers@runthrough.co.uk

RunThrough is an equal-opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Events Services

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