B2B Marketing Executive

We have a truly rare opportunity for a results-riven B2B Marketing Executive to join a leading international business with operations across Dublin, the United Kingdom, and the United States. Our client is renowned for delivering proactive, secure, and highly efficient IT Support, Cyber Security, and Cloud Management services offering cutting-edge solutions to businesses worldwide.

We are keen to speak with marketing professionals who are eager to be part of an innovative, forward-thinking organisation that values talent, fosters career progression, and empowers its team to make a real impact on the global stage.

Main Responsibilities for the successfulB2B Marketing Executive:

As a B2B Marketing Executive, you will be responsible for planning and delivering marketing campaigns aimed at business clients. Your role will involve lead generation, content creation, digital channel management, sales team support, market analysis, and maintaining consistent brand messaging across all platforms.

• Work closely with sales, external partners, and internal stakeholders to align marketing strategies with business goals, while extracting insights and real-world examples to incorporate into content.
• Develop compelling, client-centric content that aligns with our brand voice and messaging.
• Create engaging content such as blog posts, case studiesand industry reports, as well as develop email copy for nurture sequences and promotional campaigns.
• Plan and execute multi-channel marketing campaigns, including email, PPC, and social media advertising while managing paid search (Google Ads) to drive high-quality traffic and lead generation.
• Ensure all website content is SEO-optimised for organic visibility and developed in line with the Story Brand framework.
• Set up and manage marketing automation tools to track lead engagement, and analyse lead data to deliver insights and actionable recommendations for improvement
• Provide monthly reports on campaign performance, lead conversion, and engagement trends; use A/B testing and data analysis to optimise campaigns; and adjust strategies based on performance data to improve outcomes.
• Be the voice of our business.

Main requirements for the successfulB2B Marketing Executive:

• Proven experience in B2B marketing, preferably within the IT/MSP sector.
• Strong content creation skills, including writing, editing, and repurposing content.
• Experience with marketing automation platforms (e.g., GlassHive).
• Knowledge of SEO best practices and digital advertising (Google Ads).
• Ability to analyse marketing data and translate insights into actionable strategies.
• Excellent project management skills with the ability to meet deadlines.

What we offer to the successfulB2B Marketing Executive:

• Salary £30,000- £35,000 per annum.
• Monday to Friday remote role, with a requirement to spend one full week at the Dublin office on a recurring three-month basis.
  
• Unrivalled career development prospects and opportunity to progress.
• Education Reimbursement.
• Employee mentoring programme.
• Pension/ and Holiday/ insurance cover.

Paradigm Employment Services Ltd is acting as an Employment Agency in relation to this vacancy.

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