Overview

The Green Recruitment Company is partnering with a fast-growing clean energy start-up on a mission to build the UK’s leading residential solar, battery, and heat source brand. Simplifying solar for homeowners and businesses, this company is scaling rapidly through strategic acquisitions, digital innovation, and operational excellence. Located in London with a growing national presence, they are hiring an Associate Marketing Director to take ownership of core marketing operations.

What You’ll Do

• Strategic Marketing Leadership & Integration: Develop and implement a centralised B2C marketing strategy across the group, aligned to scale-up goals; integrate marketing operations from 3 acquired businesses into one cohesive function; establish frameworks, tools, processes, and reporting to drive efficiency and effectiveness.
• Brand Positioning & Growth: Define and refine the company’s brand identity and positioning in the residential energy space; lead brand strategy to support growth, customer trust, and market differentiation; ensure messaging, design, and tone of voice consistency across channels.
• Marketing Execution & Demand Generation: Oversee and optimise the full marketing funnel from awareness to retention; manage and support content-led and digital campaigns (YouTube, social, PPC, SEO, email, website); collaborate with Sales on lead quality, handover processes, and conversion strategy; lead, mentor, and support a team of 4 marketers; foster a collaborative, growth-focused culture; identify skill gaps and hiring needs as the business scales.
• Cross-functional Collaboration: Work with Founders, Sales, Operations, and Product teams to ensure marketing alignment with business objectives; act as a trusted advisor to senior stakeholders with data-driven insights.

What We’re Looking For

• Proven experience in a strategic marketing leadership role in a B2C environment, ideally within energy, utilities, or other fast-growth/regulated sectors.
• Strong background in brand development, integrated marketing planning, and demand generation.
• Proven experience in setting up and running successful PPC campaigns and content-led growth.
• Demonstrated ability to lead through integration and change, bringing together disparate teams and marketing systems.
• Hands-on and strategic – able to set the vision and execute; strong commercial acumen with understanding of marketing, sales, and customer acquisition.
• Excellent stakeholder management and communication skills.

Nice to Have

• Experience in a scale-up or M&A integration environment.
• Knowledge of the UK residential energy supply market.
• Familiarity with content-led growth, performance marketing, and CRM tools.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Strategy/Planning, and Management

Industries

• Services for Renewable Energy
• Marketing Services
• Energy Technology

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London, England, United Kingdom