Overview

Associate Director, Life Sciences Digital Marketing — Cambridge, Oxford, or London (Hybrid, minimum 2 days per week in office).

We’re a pioneering health tech company on a mission to revolutionise the way we all understand and support our health. Our mission is simple: to help people, and their doctors, make better decisions that lead to longer, fuller lives. We focus on the common diseases that affect billions, the ones that put the greatest strain on our healthcare systems. Each person is unique, and by decoding the insights in our DNA, we’re building cutting-edge tools and platforms that enable truly personalised medicine. From prevention and early screening, to diagnosis, treatment, and even the development of new medicines, there is so much more to discover and build to support people at each step of their healthcare journey. With our leading science and brilliant partners, we can make healthcare smarter, more precise, and more personal. Our vision is bold: a world where everyone benefits from genomics.

A Day in the Life We’re looking for an experienced Associate Director, Life Sciences Digital Marketing to lead the digital marketing strategy for our Genomics portfolio. In this role, you will be responsible for defining, executing, and optimising digital campaigns across various platforms. Your goal will be to drive engagement, generate leads, and achieve key commercial objectives by using digital channels to clearly communicate our scientific value. You will collaborate closely with our Brand, Product, Commercial, and Communications teams to ensure all digital initiatives are scientifically accurate and align with our overall brand strategy.

What you'll do

• Lead Digital Strategy: Develop and execute a comprehensive digital marketing strategy for life sciences products, including SEO, SEM, social media, and email marketing.
• Manage Campaigns: Plan, run, and optimise digital campaigns to ensure effective targeting and a strong return on investment (ROI).
• Analyse Performance: Set key performance indicators (KPIs), analyse data, and report on campaign effectiveness to stakeholders.
• Oversee Content: Partner with experts to create and distribute engaging digital content that makes complex science easy to understand.
• Drive Innovation: Stay up-to-date on new digital marketing trends and technologies, implementing innovative strategies to boost our online presence.

What you\'ll bring

• Digital Marketing Leadership: Proven experience leading and executing digital marketing strategies and campaigns within the life sciences or biotech industry.
• Campaign Expertise: A strong track record of developing and optimising multi-channel digital campaigns, including SEO, SEM, social media, email, and display advertising.
• LinkedIn Ads: Demonstrated success and tangible results using LinkedIn Campaign Manager.
• Data Analysis: Highly skilled in using digital marketing analytics platforms like Google Analytics to drive campaign optimisation and decision-making.
• Cross-functional Collaboration: Excellent collaboration skills with the ability to partner effectively with scientific, product, and commercial teams.
• Content Creation: Expert at translating complex scientific information into clear, compelling, and engaging digital marketing content.

So what\'s in it for you?

• Salaries: Our salaries are externally benchmarked annually to ensure you receive compensation that aligns with the market
• Holiday Allowance: 25 days of annual leave, an additional 3-day company shutdown at the end of the year, plus bank holidays.
• Progression: A straightforward and open progression framework to help you set personal goals and advance your career.
• Invest in Your Future: Training and development opportunities, including access to a wide range of L&D materials.
• Hybrid Working: Choose between working in the office and from home; you can be based anywhere in the UK with regular office visits (as a guide, at least twice a week).
• Wellbeing: Comprehensive health insurance for you and your family, critical illness coverage, and life insurance, plus enhanced paid family leave.
• Diversity and Inclusion: Bank Your Bank Holiday program to exchange public holidays for dates of personal or cultural significance.
• Giving Made Easy: Payroll giving scheme to donate to charities tax-free.
• Green Commute: Cycle-to-work scheme and proximity to major transport hubs.
• Keeping it social: Various company socials throughout the year, including town halls, team events, and more.

Genomics is dedicated to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Genomics politely requests no contact from recruitment agencies. We do not accept speculative CVs from recruitment agencies nor accept the fees associated with them.