Overview

Join to apply for the AI Performance Marketing Lead role at INSIDE IDEAS GROUP LTD.

Location: London, England, United Kingdom (3 days a week from our London offices).

About The Role

Working in partnership with our client, we are looking for an AI Performance Marketing Lead. As a Performance Marketing Lead, you'll play a crucial role in our content studio. You'll focus on optimizing and amplifying our media campaigns to achieve outstanding client outcomes. Your strategic insight and analytical prowess will help us fine-tune our approaches to media performance.

What You Will Be Doing

• Strategy: Develop and execute data-driven media strategies to enhance content performance.


• Support to align media performance marketing strategy with the overarching client\'s media strategy objectives.


• Support to define proposed target audience groups, platforms and optimal budget/spend for all client portfolio sub-brands.


• Market research: Category and platform trend insight/innovation analysis and reporting.


• Media activation: Facilitate and manage Genai media tool (Creative X) connections to paid media ad accounts, full integration/set-up: content API, reporting API.


• Content analysis: End-to-end content analysis before go-live, during live deployment, and post go-live.


• Media management: Manage and oversee media platforms, ensuring proper integration with Creative X platform and analytics tools.


• Performance: Establish key performance metrics and analyse media campaign results to identify opportunities for optimisation.


• Performance prediction: Historical data performance predictions for proposed content or new variants.


• Creative quality assessment: Measure and improve adherence to current defined platform guidelines and best practice.


• Pre-launch content testing: Determine and report on creative effectiveness of content before deployment.


• Performance optimisation: Provide insights on best-performing content formats and enhancements.


• Following client alignment and approval, re-brief Genai pilot content studio to optimise creative/content prior to deployment.


• Client engagement: Client engagement, client meetings, weekly client status meetings.


• Client reporting: Deliver weekly performance reports with actionable insights.


• You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues.

What You Need To Be Great In This Role

• Relevant diploma or degree in Media, Marketing, Advertising, or a related field.


• Extensive experience in media planning and performance marketing, preferably within a media or agency setting.


• Genai experience and passion for innovation to define and lead this new generation approach to media and performance marketing.


• Strong analytical skills, with the ability to interpret data and translate it into actionable insights.


• Excellent communication and collaboration skills to work effectively with internal teams and external partners.


• Proficiency in digital marketing tools, Genai platforms and a deep interest in technology.


• You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role.

Req ID: 13313

Our Values Shape Everything We Do

• Ambitious to succeed


• Imaginative to push the boundaries of what’s possible


• Inspirational to do groundbreaking work


• Always learning and listening to understand


• Results-focused to exceed expectations


• Actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Details

• Seniority level: Mid-Senior level


• Employment type: Full-time


• Job function: Human Resources


• Industries: Advertising Services