OverviewAmazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Marketing Manager to design and execute high-impact ABM programs for strategic enterprise customers within the Financial Services Industry and deliver the industry's flagship ABM activations and programs. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.The Account-Based Marketing Manager will own the end-to-end execution of 1:1 and 1:few ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and account level programs that accelerate pipeline and revenue growth. This role requires deep Financial Services expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.ResponsibilitiesDeliver the flagship global ABM activations and customer programsDesign and execute territory-specific Financial Services ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impactBuild and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programsAnalyze customer data, buying signals, and market trends to inform campaign strategy and optimizationCreate and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiencesManage external marketing agencies to build world class programs that scale across territories and regionsPartner with regional marketing teams to ensure ABM programs complement broader field marketing effortsDrive operational excellence through standardized processes, documentation, and best practicesTrack and report on program performance, using data to optimize and scale successful approachesManage program budgets effectively, demonstrating frugality while maximizing impactCollaborate with global ABM community to share learnings and adopt proven practicesAbout the teamAWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You\'ll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS\'s growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.About AWSDiverse Experiences: AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn\'t followed a traditional path, or includes alternative experiences, don\'t let it stop you from applying.Inclusive Team CultureAWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.Why AWS?Amazon Web Services (AWS) is the world\'s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that\'s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.Mentorship & Career GrowthWe\'re continuously raising our performance bar as we strive to become Earth\'s Best Employer. That\'s why you\'ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.Work/Life BalanceWe value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there\'s nothing we can\'t achieve.Our global team drives the GTM strategy within AWS for Financial Services. We create high impact brand moments and sales opportunity pipeline to support this high growth vertical.QualificationsBasic QualificationsExperience in developing and managing acquisition marketing or channel programsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience developing and executing campaigns across a multitude of timezones and languagesExperience in marketing or marketing researchExperience using data and metrics to measure impact and determine improvementsExperience presenting metrics and progress to goal to senior leadershipPreferred QualificationsExperience driving direction and alignment with large cross-functional teams and agency partnersExperience designing and executing joint marketing plans with strategic alliance partners with global footprintAmazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit the privacy notice for more information. 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