Overview Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Marketing Manager to design and execute high-impact ABM programs for strategic enterprise customers within the Financial Services Industry and deliver flagship ABM activations and programs. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives. The ABM Manager will own the end-to-end execution of 1:1 and 1:few ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and account-level programs that accelerate pipeline and revenue growth. This role requires deep Financial Services expertise, strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders. Responsibilities

Deliver the flagship global ABM activations and customer programs Design and execute territory-specific Financial Services ABM campaigns (1:1, 1:few) that align with global frameworks and drive measurable business impact Build and maintain strong relationships with sales teams to understand account priorities and translate them into effective marketing programs Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences Manage external marketing agencies to build world-class programs that scale across territories and regions Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts Drive operational excellence through standardized processes, documentation, and best practices Track and report on program performance, using data to optimize and scale successful approaches Manage program budgets effectively, demonstrating frugality while maximizing impact Collaborate with the global ABM community to share learnings and adopt proven practices

About the team AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. You\'ll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive. About AWS Diverse experiences. AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying. Inclusive Team Culture AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do. Why AWS? Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from startups to Global 500 companies trust our robust suite of products and services to power their businesses. Mentorship & Career Growth We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. You’ll find knowledge-sharing, mentorship and other career-advancing resources to help you develop into a better-rounded professional. Work/Life Balance We value work-life harmony and strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve. Qualifications

Experience in developing and managing acquisition marketing or channel programs Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience developing and executing campaigns across multiple time zones and languages Experience in marketing or marketing research Experience using data and metrics to measure impact and determine improvements Experience presenting metrics and progress to goals to senior leadership Experience driving direction and alignment with large cross-functional teams and agency partners Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint

EEO & Privacy Amazon is an equal opportunities employer. We believe that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. Protecting your privacy and the security of your data is a priority. Please review the privacy notice to learn how we collect, use, and transfer personal data of our candidates. We also provide accommodations for applicants with disabilities during the application and hiring process; contact your Recruiting Partner for more information. #J-18808-Ljbffr