VP Performance Marketing
New Today
VP - Performance Marketing
London – Hybrid
Basic £120k to £130k plus Bonus and Benefits
Our Client
Our client is a leading B2B information provider in the technology sector whose aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.
What you’ll be doing:
The Group wide Marketing Leadership role, will set the strategic direction and lead best practice development for paid media across the business.
Reporting to the Group EVP Marketing Performance, this role will focus on paid media, including search, paid social, programmatic etc. This leadership role will drive excellence across internal teams and agency partners, initially within the B2B events divisions.
You will be responsible for defining clear standards, championing innovation, and enabling high-performing campaign delivery to ensure consistent, scalable, and measurable results aligned with business objectives.
Key Responsibilities
Strategic Ownership
* Define the vision and strategic role of paid media across the group, aligning them to business growth and brand goals.
* Build and evolve group-wide frameworks for paid media, social, programmatic.
* Establish standards and best practices to drive consistency, performance, and innovation across teams and agencies.
* Own governance structures that ensure quality, brand safety and accountability, while enabling agility and scale.
* Partner with business and marketing leaders to translate commercial objectives into paid media strategies.
Internal Team Enablement
* Lead capability development through identifying and embedding optimal operating models by establishing standardized processes, governance frameworks, and best practice playbooks that drive consistency and excellence across all paid media operations.
* Establish and maintain a centre of excellence for the paid media marketing community, serving as the internal authority on emerging trends, innovation, and platform changes while fostering knowledge sharing and continuous learning across teams.
* Serving as the internal authority on emerging trends, innovation, platform changes.
* Mentor and guide in-market and functional teams on strategic approach, campaign architecture and optimisation.
Agency & Partner Ownership
* Lead the evaluation and selection of media agencies across paid search, paid social and programmatic.
* Define agency scopes, performance frameworks, and review cadences to ensure alignment and accountability.
* Lead the strategy and relationships with key channel partners (e.g., LinkedIn, Meta) to optimise spend, campaign performance, and innovation.
* Drive evaluation and selection of new partners or platforms to future-proof media strategies
Measurement & Performance Frameworks
* Set unified KPIs, benchmarks, and attribution models for all paid media
* Collaborate with the Group Data Analytics teams to define data requirements, reporting structures, and actionable insights
* Drive continuous improvement through audits, reviews, and best-in-class playbook.
How you will measure success:
* Performance & Efficiency: ROI, ROAS, CAC, CPL, conversion rates.
* Strategic Impact: Adoption of frameworks, audit scores, channel mix optimization.
* Enablement: Agency scores, team capability, onboarding time.
* Business Alignment: Stakeholder satisfaction, goal integration, forecast accuracy.
Qualifications
* 10+ years in digital marketing and leadership in complex organisations, aligning digital strategy with real business outcomes
* You drive performance at scale across paid media. You know how to activate the right mix—and get the best from internal teams and agencies.
* You turn vision into action: You're skilled at moving from idea to execution, delivering measurable impact in fast-paced, high-change environments.
* You lead through influence: Your communication builds trust, shifts mindsets, and brings teams with you.
* You keep results front and centre: you measure what matters and never lose sight of the goal.
* You stay ahead of the curve: Always learning and adapting, you challenge assumptions and push what’s possible
- Location:
- London
- Salary:
- £120,000 - £130,000 /annum Plus Bonus and Benefits
- Job Type:
- FullTime
- Category:
- Media