Overview

At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a VP of Marketing to become part of our remote team and our mission to elevate the human experience of sexuality and relationships.

You will lead fully integrated marketing efforts that drive Feeld's growth and solidify its position as the best-kept secret in the dating app world. Your scope will include brand marketing, digital marketing, market management, and experiential campaigns. You will build strategies that authentically enhance Feeld's reputation, resonate with our diverse member base, and increase awareness across all walks of life.

This role requires a visionary leader with experience scaling culturally relevant and aspirational brands while preserving their authenticity at scale. You will own and expand partnerships, ambassador programs, and influencer collaborations, while managing local market teams that execute marketing and commercial activities in key geographies beginning with the UK, US, London, Los Angeles, and New York and scaling to more markets around the world. All of this will complement your leadership of our digital marketing initiatives, ensuring that all channels work seamlessly to deliver growth in awareness, acquisition, and user engagement.

What you will do:

Brand Marketing

• Develop and lead strategies for large-scale brand campaigns with global reach, incorporating experiential and IRL activations
• Collaborate with the VP of Creative and Communications team to create marketing plans aligned with brand goals and values
• Cultivate and scale Feeld's partnerships, ambassador programs, and influencer marketing efforts to enhance visibility and affinity
• Ensure Feeld maintains its cultural resonance and aspirational appeal by delivering authentic campaigns that deeply connect with members and prospective users

Market Management

• Oversee local market managers responsible for executing marketing and commercial activities in priority geographies
• Develop tailored strategies for key markets such as London, Los Angeles, and New York, ensuring local relevance and impact.

Digital Marketing

• Lead high-impact advertising campaigns on channels such as Meta and Search, driving measurable ROI and user growth
• Own CRM and lifecycle marketing, leveraging tools like Braze to deliver personalized, timely, and on-brand messaging
• Foster a test-and-learn culture, ensuring campaigns across all channels are innovative and data-driven

Integrated Marketing

• Build and execute cohesive marketing strategies that unify brand, digital, and market-level initiatives
• Drive coordinated efforts across teams, ensuring a consistent and impactful user journey from awareness to retention

Leadership & Collaboration

• Partner with Product, Creative, and Data teams to ensure all marketing activities align with Feeld's voice and values
• Define key metrics, track performance, and deliver actionable insights to the COO and executive leadership
• Build and mentor a high-performing marketing team, fostering a culture of collaboration and excellence

Requirements

About you

• Bachelor's degree in marketing or a related field
• 10+ years of experience in marketing, including a track record of scaling culturally influential and aspirational brands from millions to tens of millions of MAUs or hundreds of millions of revenue
• Expertise in integrated marketing, including brand campaigns, digital advertising, and market management
• Proven success in performance marketing, particularly on platforms like Meta and Search, with strong ROI
• Hands-on experience with CRM tools like Braze, leveraging them to maximize engagement and growth
• Deep understanding of cultural trends and the ability to maintain authenticity at scale
• Experience working with digital products targeting women, LGBTQ+ communities, or similar audiences
• Strong leadership skills with a history of building and mentoring high-performing teams
• Data-driven mindset with expertise in analytics, attribution, and A/B testing
• Entrepreneurial and solution-oriented, with the ability to identify and execute breakout growth opportunities
• Excellent project management skills, thriving in a fast-paced, dynamic environment
• Strong cultural awareness and the ability to authentically connect with diverse user groups

Compensation & Benefits

Base pay range: At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centred product and are looking for a VP of Marketing to become part of our remote team and our mission to elevate the human experience of sexuality and relationships. This range is provided by Feeld. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Estimated compensation for this role: The total cash compensation for this role is dependent on Level and Step, as well as geographic location, but we estimate that the competitive market compensation for this role is between £190,000 - £230,000 GBP based on the requirements listed in this job description.

About us

Feeld is an independent, experimental and fully remote organisation reshaping the dialogue on dating and sexuality. The company was founded in 2014 and has evolved since to become the open, distributed structure it is now. We have a naturally agile and fluid culture. The whole team is fully remote, which means you work where and when helps you perform at your best. We regard autonomy highly and treat our organisation as a product - we iterate, improve and test things internally to see what works best for everyone.

Our culture: We believe in creating a safe work environment through humanity, fluidity, safety, transparency and progressiveness. When hiring, we look for culture add rather than culture fit. Because we are a fully remote team, it’s especially important that we create an environment where our colleagues feel included and connected as humans.

Diversity, equity, inclusion and belonging at Feeld: Feeld promotes open-mindedness, inclusion, diversity and kindness, both in the world and among our own workforce. We encourage and welcome applications from people with a history of marginalisation, whether because of race, gender expression or identity, sexual orientation, neurodivergence, national origin, disability (seen or unseen) or any confluence of intersectional identities. Our goal is a barrier-free application process and working environment. If you require further details or assistance or have any questions about this process, please let us know at hr@feeld.co.

Our interview process

• Your first conversation with Feeld will be a screening call with our recruiter, where you'll be able to ask - and receive answers - regarding any general questions you have and to confirm the role is a fit for what you're seeking
• Your second conversation will connect you directly with the hiring manager for the role you're applying to. Here, you'll have a chance to ask more questions about the work you'll be doing. This conversation will also focus on your past work experiences
• The next step for most of our roles is a candidate challenge. This is an evaluation of the skills relevant to be successful in this role and generally takes about an hour to complete
• Your third conversation allows you the opportunity to meet the team members you might be working with on a daily basis. Here, you'll be able to ask questions about team processes, workflow, and the employee experience at Feeld
• We generally make an offer within 2 weeks of our final call, and offer a flexible start date that can begin as early as the next Monday after you sign our offer documentation
• All interviews are conducted remotely, and our interviewers will work with you to find an agreeable interview time based on mutual availability

That is why we offer: Baseline Freedom Salary and transparent, equitable compensation, with a GBP 60,000 Baseline