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Kaseya is the leading provider of complete IT infrastructure and security management solutions for Managed Service Providers (MSPs) and internal IT organizations worldwide powered by AI. Kaseya’s best-in-breed technologies allow organizations to efficiently manage and secure IT to drive sustained business success. Kaseya has achieved sustained, strong double-digit growth over the past several years and is backed by Insight Venture Partners www.insightpartners.com), a leading global private equity firm investing in high-growth technology and software companies that drive transformative change in the industries they serve.

Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya’s culture, please click here: Kaseya Culture.

Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers.

Position Overview

We are seeking a strategic and results-driven VP of Marketing for the EMEA region. This executive level role is pivotal in driving pipeline generation, revenue growth, and market expansion across EMEA. The ideal candidate will possess deep expertise in building and leading high-performing marketing teams, have a strong grasp of regional market dynamics, and a proven ability to align marketing strategies effectively with sales objectives.

Key Responsibilities

• Strategic Leadership:
• Own the revenue marketing strategy for the EMEA region, aligning closely with global objectives.
• Collaborate with regional sales leadership to establish and achieve pipeline and revenue targets.
• Actively interpret and adapt corporate marketing strategies, translating global initiatives into region-specific campaigns and programs that resonate locally while maintaining strategic alignment.
• Oversee the regional marketing budget and forecasting process, ensuring strategic allocation of resources across multiple marketing disciplines, campaigns, and initiatives to drive comprehensive growth and maximize return on investment.
• Team Leadership and Development:
• Lead, manage, and develop a dedicated marketing team, including Demand Generation, Customer Marketing, and Field Marketing roles.
• Foster a culture of high performance, accountability, collaboration, and continuous improvement within the marketing team.
• Mentor team members, driving professional growth and ensuring clear career development paths.
• Cross-Functional Collaboration:
• Act as the primary liaison between regional and global marketing teams, ensuring best practice sharing, resource optimization, and brand consistency.
• Maintain a direct line to regional General Managers and Sales VPs to adapt and tailor global strategies to local nuances and evolving market conditions.
• Campaign Execution and Optimization:
• Oversee both new customer acquisition and existing customer expansion strategies, leveraging cohort-based targeting for personalized campaign execution.
• Utilize data-driven insights to continuously refine campaign performance and ensure targeted messaging and timing align with regional needs.
• Performance Management:
• Establish clear accountability for pipeline generation and marketing performance metrics within the region.
• Regularly track, analyze, and report performance, providing actionable insights and strategic recommendations to drive continuous improvement.
  
  

• 15+ years of leadership experience in B2B marketing, with a strong focus on revenue marketing within EMEA for software or SaaS related organizations.
• Proven expertise in managing and scaling high-performing marketing teams, including Demand Generation, Customer Marketing, and Field Marketing.
• Strong analytical and strategic thinking skills, with the ability to translate data insights into clear, actionable marketing strategies.
• Excellent communication and interpersonal skills, capable of influencing and collaborating effectively across all organizational levels.
• Bachelor's degree in Marketing, Business, or related field.
  
  

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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