Visual Merchandising Manager Brand Marketing · Service Course, London

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Rapha launched in 2004 to redefine cycling apparel. Today progressive design and storytelling has built a global movement.We love cycling in all its forms, from the city streets to the highest peaks. And we know its power to transform lives. Led by innovation, we embody this love through a dedication to the world's greatest sport, by setting a new standard in design and pushing the cutting edge of performance and human craft.The RoleAs a Visual Merchandising Manager at Rapha, you will bring our brand to life in retailenvironments worldwide. Working with the Head of Visual Merchandising & Architecture, youwill be responsible for developing and executing compelling in-store visual strategies thatenhance product storytelling, drive commercial performance, and deepen customerconnection with the Rapha brand.This role requires a unique blend of creative vision and commercial acumen, ensuring everytouchpoint—whether a Clubhouse, pop-up, or wholesale display—reflects Rapha’s identity,values, and passion for cycling.Key ResponsibilitiesLead Visual Merchandising StrategyWith the Head of Visual Merchandising, develop and implement a cohesive global VM strategy across Rapha Clubhouses, partner doors, and for seasonal/global activations.Create Immersive In-Store ExperiencesTranslate product stories and campaign narratives into physical retail environments that are both brand-immersive and commercially effective - design, producing and implementing these globally.Seasonal Planning & ExecutionPartner with product, retail, and marketing teams to plan and execute seasonal guidelines, product launches, window displays, and in-store refreshes in line with campaign calendars.Retail Standards & GuidelinesDevelop VM toolkits and guidelines to ensure brand consistency and excellence across all locationsCollaboration Across TeamsWork very closely with Retail Managers and store teams to ensure all information is delivered and executed effectively. Also working closely with brand creative and marketing to align on messaging, storytelling, and execution.Performance & ReportingTrack the impact of visual merchandising initiatives on footfall, conversion, and sales. Use data to refine strategies and improve outcomes.Sustainability & MaterialsChampion sustainable design and material choices in all VM installations and store displays, aligning with Rapha’s environmental commitments.About You5+ years of experience in a visual merchandising role, ideally within premium retail or lifestyle brandsA strong portfolio showcasing innovative and commercial VM executionsExcellent eye for detail, spatial planning, and storytelling through physical environmentsDeep understanding of how VM influences consumer behavior and retail KPIsExperience managing external suppliers, budgets, and installation timelinesAbility to travel to store locations and lead installations when neededA genuine passion for design, retail, and cycling culture (cycling knowledge is a plus, but not essential)Working at RaphaWe are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer:Flexible working hoursSupport for ad-hoc remote working during the week - minimum 4 days in office25 days annual leave2 additional days paid time off to participate in a sportive or similar related cycling eventA flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started SchemeAn annual clothing allowance of £1,120 for testing and promotional purposeA company bonus schemeA health cash plan provided by Healthshield worth up to £1405 per yearMental health support with MyndUpFree barista coffee and social drinks in the officeSubsidised lunches 3 days per weekMonthly department social events and quarterly office social away daysBike racing expenses up to £35 per race entryA 50% staff discount and a discount for family and friendsIndustry discounts on brands such as Patagonia, Osprey, Finisterre, WahooFree membership to the Rapha Cycling ClubCycle2Work schemeCompany Pension SchemeEnhanced Parental Leave and Pay #J-18808-Ljbffr
Location:
City Of London, England, United Kingdom
Job Type:
PartTime

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