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Overview

Come and join one of the world’s leading luxury travel brands.

Responsibilities

• Creating all marketing collateral for the UK to meet the needs of the business and drive enquiries, including e-newsletters, DMs, UK campaigns and advertorials.
• Monitoring travel and cultural trends to generate relevant, engaging, innovative and on-brand ideas for print and digital marketing campaigns, e-newsletters, and stories.
• Writing clean, clear, persuasive, and brand-aligned copy for newsletters, offers and campaigns.
• Generating compelling and original SEO-led ideas and writing on-brand stories, website copy, marketing copy and microcopy for abercrombiekent.com to drive traffic, sales, enquiries, and boost customer engagement.
• Writing elevated, high-quality, on-brand copy about Abercrombie & Kent and our sister brands, our products and our journeys.
• Copywriting and copy-editing original and high-quality travel content, including hotel and villa overviews, trip itineraries, destination pieces.
• Collaborating with marketing and creative teams to deliver copy across campaigns, launches, and content initiatives.
• Maintaining our brand tone of voice consistently across all channels.

About You

• Five years’ (min) marketing/editorial experience for a luxury brand or publication, ideally in the travel industry.
• Proven experience of creating digital copy across email, web, SEO, and paid channels and adapting content for different purposes and audiences.
• Firm understanding of SEO, and demonstrable experience of delivering great results from content.
• Complete understanding of writing and creating content for a luxury brand, able to adapt ideas and content for different platforms and audiences, and write intelligently, clearly, and authoritatively, in line with the A&K style guide.
• Excellent storytelling, copywriting and copyediting abilities, accurate and thorough, with impeccable grammar, punctuation, and attention to detail.
• Up-to-date knowledge of travel and lifestyle trends and a strong instinct for what engages and resonates with our target audience.
• Solid understanding of digital marketing principles and how copy impacts user behaviour and conversions.
• Ability to interpret complex briefs independently and collaborate effectively with other teams across the organisation, think strategically, find innovative creative solutions for commercial needs, single-handedly manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Self-motivated, able to work independently and see projects through from start to finish, always with the utmost attention to detail.
• Flexible, adaptable, comfortable with working at speed and under pressure, able to pivot quickly and multitask.

What We Offer

• Competitive salary plus annual bonus plan
• Company pension plan from start of employment, with employer contributions increasing after 5 and 10 years of service
• 25 days annual leave – in addition to bank holidays, plus the ability to buy an additional 5 days or sell 5 days
• Discounted trips through A&K Travel Group Travel Benefit Program
• Discounted Gym Membership – contribution up to £35 a month at Virgin Active Gym (London) or other gyms through GymFlex
• Life Assurance (4x base salary paid out as a tax-free sum)
• Hybrid working – minimum 4 days per week in the office
• Enhanced Paid Parental Leave – 18 weeks full pay regardless of gender
• Employee Assistance Program – wellbeing resources and counselling
• £1,000 Recruitment Referral Bonus
• Cycle to work scheme
• Season Ticket Loans
• Regular Social Events

If you would like to learn more about the position, please email careers@abercrombiekent.co.uk.

EEO Statement

Abercrombie & Kent is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Travel Arrangements