UK Marketing Director

New Today

Inspired Education is the leading global group of premium schools, with a portfolio of 121 premium private schools in 28 countries spanning 6 continents which utilise proven educational practices from every corner of the globe, ensuring over 95,000 students receive a world-class learning experience from Kindergarten to Year 13.

Founded in 2013 by Nadim M. Nsouli, Inspired is backed by investors such as Stonepeak, GIC, TA Associates, and the Oppenheimer and Mansour family offices. The Group is experiencing 20% per annum growth through acquisition, greenfield site expansion, and the development of existing schools within its portfolio. In 2023, Inspired was recognised by Beauhurst as one of the UK's top 10 highest-value private companies.

ROLE SUMMARY:

We are seeking a highly commercial Regional Head of Marketing responsible for driving lead generation & student enrolment across our UK region. They will lead the development, delivery, and implementation of integrated marketing plans to grow our schools & improve retention. Operating in the central & regional matrix the Regional Head of Marketing will report into the Global Head of Brand, part of the Global Brand team consisting of representatives from our 9 regions.

The role will work closely with the Regional CEO, while working day to day both with the local & central marketing teams, and each Head of School & their respective admissions teams. The role will lead the local marketing team of 1 FTE across the region.

KEY RESPONSIBILITIES:

Marketing Strategy & Planning

  • Develop regional and school-level marketing plans focused on enrolment and retention
  • Shape messaging, media, creative, and PR strategies to position each school distinctly
  • Lead offline/online channel strategy, including social media
  • Optimise lead conversion and customer journey
  • Support CRM programmes with Admissions to drive application conversion

    • Execution & Media

  • Partner with Heads of School and Admissions to deliver outreach and local campaigns
  • Ensure all content aligns with brand and communicates our value
  • Manage local PR activity in line with central comms

    • Performance & Budget

  • Track marketing and admissions data to drive ROI and conversion
  • Negotiate vendor terms and manage regional marketing budget

    • Stakeholder Engagement

  • Main contact for Heads and Admissions, providing updates and gathering feedback
  • Regular school visits to stay close to needs and build relationships
  • Work with global teams on digital, social, and brand alignment
  • Share and implement best practices across regions

    • THE IDEAL CANDIDATE WILL HAVE:

    Attitude & Behaviours

  • Proactive self-starter with a strong sense of commercial urgency and focus on results

  • Commercially savvy, combining data-led decisions with creative thinking

  • Strong communicator, able to build trust and collaborate across cultures and teams

  • Resilient and adaptable in fast-paced, high-pressure environments

  • Entrepreneurial mindset with a hands-on, team-oriented approach

    • Skills & Experience

  • 10+ years in brand management

  • Broad marketing channel experience: communications, collateral, brand, CRM, social, and sales support

  • Strong commercial instincts, able to turn data and insights into actionable marketing

    • SAFEGUARDING STATEMENT

    Inspired Education Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third parties to share this commitment. Safer recruitment practices and pre-employment background checks will be undertaken before any appointment is confirmed. 

    Visit our careers site for more information;

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    Location:
    London
    Job Type:
    FullTime

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