Trustee or advisor with marketing experience to join heritage charity Abbotsford, in the Scottish Borders, is one of the world's most famous literary houses. We are now looking for individuals with significant experience in Marketing & PR to guide us in raising Abbotsford’s profile in the UK and overseas. What difference will you make? The Trust derives most of its income from paying visitors and group travel operators. Paying visitor numbers have yet to fully recover to pre-covid levels. As an experienced strategic marketeer, you will guide us in raising Abbotsford’s profile in the UK and overseas, including immediate priorities to revisit our customer knowledge, our brand, our digital and media reach, and CRM tools. The Trust is currently assessing opportunities to make more of the Walter Scott Prize to reach new audiences, and interest them in Abbotsford. This will be an interesting time to influence the future direction of a prestigious Commonwealth literary prize. What are we looking for?

Marketing strategy Brand development Digital marketing and CRM PR

What will you be doing? The Abbotsford Trust is looking for exceptional individuals to join its Board as Trustees, or to join our working Committees as an Advisor. Our charity was established in 2007 to act as a guardian of Sir Walter Scott’s legacy; Abbotsford in the Scottish Borders, or as Scott called it his “Conundrum Castle”. It was where he wrote classics such as Rob Roy and Ivanhoe, where he created a style of architecture which swept the country, Scots Baronial, and where he experimented with garden and landscape design. Following a major restoration project, Abbotsford was reopened by the Queen in 2013, following which the gardens and estate have been the focus of further restoration and improvement. The Trust is now fundraising towards its ‘Next Generation Abbotsford’ strategy, which aims to introduce Scott’s stories and legacy to younger and more diverse audiences, including through our award winning educational and community programming. In 2024 the Trust took responsibility for the Walter Scott Prize for Historical Fiction, one of the UK’s most prestigious literary prizes. As a Trustee you will join a highly experienced and influential Board. Aspiring to a balanced Board, we will be particularly interested to hear from women and professionals in the midst of their career. Trustees are unpaid, but may claim expenses. Alternatively, you could assist the Trust in a less formal way by acting as an Advisor to our working Committees. We are now looking for individuals with significant experience in Marketing & PR to help raise awareness and interest in Scott and Abbotsford, and to increase tourism visits and revenues. #J-18808-Ljbffr