Overview

Join to apply for the Trade Marketing Manager role at The Estée Lauder Companies Inc.

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The Trade Marketing Manager is responsible for assisting in the development and execution of retail marketing strategies for the UK & Ireland. This role involves supporting the enhancement of consumer experience and connection to the brand, assisting in the creation and execution of omni-channel retail marketing plans, and ensuring strong commercial momentum. The purpose of the role is to support the Trade Marketing Manager/Marketing Manager in positioning the brand as a key partner to our retailers in line with the brand objectives.

Responsibilities

• Assist in defining and executing compelling trade marketing omni-channel strategies including but not limited to stores and key third-party accounts to increase consumers’ engagement and conversion to the brand.
• Deliver strategy and execution of the High Traffic Moments programs such as seasonal holidays, Black Friday, Mother's Day, among others
• Support the Trade Marketing Manager/Marketing Manager in building trade marketing plans with the Marketing and Sales team by national account.
• Help oversee the creation and execution of retail programs, promotional calendars, and events.
• Assist in managing budgets for events, promotions, and retail marketing.
• Provide visibility on retail marketing plans and identify opportunities and risks.
• Monitor marketing performance on retail events, identify best practices, and influence future plans.
• Support the elevation of the brand's Gift with Purchase program to attract new consumers.
• Conduct competitor audits, benchmarking, and trend tracking to shape retail marketing plans.
• Report on data and industry trends relating to retail categories.
• Ensure smooth adaptation and integration of global promotional plans into marketing plans.
• Act as a point of contact for retail marketing direction, working with key content stakeholders.
• Track promotional activities, event and gift performance to create a framework highlighting best practices.
• Assist in defining and driving exclusive programs and special events with retailers.
• Support the elevation and drive of the overall in-store retail experience to deliver on business objectives.
• Liaise with global teams on strategy and product forecasting.

Qualifications

• Previous experience working as a Retail/Trade Marketing Manager.
• P&L Management experience is an advantage
• Strong knowledge of the retail landscape in the UK and market trends.
• Strong commercial outlook and ability to drive revenue growth through trade marketing activities.
• Strong leadership and project management experience.
• Hands-on, proactive, flexible, and able to handle multiple projects simultaneously.
• Highly motivated and passionate about retail marketing.
• Result-driven with a solid understanding of analytics and consumer insights.
• Experience with global brands is an advantage.

Compensation and Benefits

• Hybrid Working (2 days WFH, 3 days office based)
• 25 Days Annual Leave (exc. Bank Holidays)
• 1 day Annual Leave to celebrate your birthday
• Holiday Purchase opportunity
• Bonus Opportunity
• Car allowance
• Equity
• Ability to work Remotely/Abroad up to two weeks per calendar year
• Summer Fridays
• Generous Staff Discount
• Mental Health Wellbeing Initiatives
• Benefits platform with exclusive discounts and offers
• Employee resource groups
• LinkedIn learning