Trade Marketing Manager
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Recruitment Consultant for global roles within the Beverage Industry at MacGregor Black.
Do you have a passion for premium beverages and experience bringing brands to life in the U.S. market?
Have you worked closely with U.S. distributors, retailers, and brand teams to deliver impactful in-market campaigns?
Are you looking to join a creatively-led, independent whisky company with global recognition?
MacGregor Black is proudly partnering with a premium, independently owned Spirits producer, in the search for a Trade Marketing Manager – US Market. This is a permrole with hybrid working from a Central London Head office, focused on building brand presence and driving trade engagement across the United States - a key growth market for the business.
This brand is known for its progressive approach to spirit production, blending tradition with creativity, and delivering storytelling-led campaigns that engage trade and consumers alike.
Key Responsibilities:
- Develop and execute the U.S. trade marketing plan across both On & Off Trade channels
- Work closely with distributors and internal teams to deliver impactful campaigns and activations
- Adapt global toolkits and creative to suit U.S. market needs, legal requirements, and customer nuances
- Lead the creation of POS, sell-in decks, activation materials, and retailer/distributor support tools
- Support product launches and brand education initiatives through trade-focused campaigns
- Monitor campaign performance and report on effectiveness, ROI, and future improvements
What We're Looking For:
- 4+ years’ experience in Trade, Channel, or Campaign Marketing, ideally within Spirits, Beverage, or Premium FMCG
- Direct experience working with the U.S. distributor model (e.g. 3-tier system), and understanding of U.S. market compliance and promotional regulations
- Strong grasp of customer marketing, shopper behaviour, and the retail landscape across U.S. On & Off Trade
- Proven track record in delivering trade activations, sell-in campaigns, and BTL marketing strategies
- Proficiency in tools such as Salesforce, Asana, Canva, Adobe Creative Suite, Power BI, Nielsen, and IRI
- Excellent communication and stakeholder management skills, with experience working cross-functionally across international teams
- Highly organised, commercially minded, and able to manage multiple projects in a fast-paced environment
- A keen interest in the drinks industry is essential — a WSET qualification would be highly beneficial
- Must be based in the UK with flexibility for occasional travel to the U.S.
Competitive annual salary – to be discussed during initial screening.
To learn more or apply, please contact Kieron Hall at MacGregor Black or submit your CV.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
Beverage Manufacturing and Food and Beverage Manufacturing
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#J-18808-Ljbffr- Location:
- London, England, United Kingdom
- Salary:
- £100,000 - £125,000
- Job Type:
- FullTime
- Category:
- Marketing & Media
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