Technical Engagement Marketing Manager
New Yesterday
With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team that includes its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.The PositionWe are seeking a highly organized, technically minded self-starter to join our Global Engagement team as a Technical Engagement Marketing Manager. This role focuses on implementing and executing lifecycle and automated email marketing strategies across international markets, using an array of email marketing tools.The ideal candidate is both technically capable and creatively attuned—able to build responsive, dynamic emails, collaborate closely with brand design, product, analytics, and engineering teams. Staying on top of cutting edge email marketing best practices and a 'make-it-work' mentality are key to success. If you’re curious about restaurant and dining culture and want to contribute to impactful global campaigns, we’d love to hear from you.ResponsibilitiesPlan, build, and execute email marketing campaigns and automation workflows across the customer journey (acquisition, onboarding, retention, re‑engagement)Develop dynamic and personalised email templates using HTML/CSS and scripting logic (e.g., Liquid, AMPscript)Build and manage data tables and extensions to support campaign targeting, personalisation, and reporting, ensuring data structure scalability and accuracyArchitect and build automated, relevant lifecycle campaigns and event‑based triggers in our ESP (MessageGears)Write and optimize SQL queries to extract performance insights from marketing and customer dataServe as the technical subject matter expert on MessageGears—driving improvements in campaign performance, platform capabilities, and integration with internal systemsUse email‑automation, dynamic content, data extensions and content libraries to help the team build and send relevant campaigns more efficientlyWork closely with our designers to build responsive emails for our customer journeysConduct A/B testing on subject lines, email content, and send times to continuously optimise performanceAnalyse campaign performance metrics (open rate, CTR, conversion, etc.) and translate insights into actionable recommendationsMaintain a centralized Google Sheets‑based campaign calendar, including forecasting, scheduling, and audience size prediction, to support planning and stakeholder visibility across teamsBe on top of email marketing best‑practices and industry trends, bring fresh and innovative ideas to the teamBuild and maintain a rapport with cross‑functional teams including data analytics team, data science, product and tech teams, brand design and the local marketing teamsMentor junior team members and champion operational excellence in campaign execution, QA, testing, and documentationQualifications5-7 years of strong technical experience with ESPs, relational tables and dynamic content (MessageGears a plus, but not required)Significant knowledge and experience with automating email campaigns, triggered campaigns and drip streams with an ESP PlatformKnowledge with SQL, HTML and CSS, including responsive design (NET, XML, JSON, JQuery, PHP or AMPScript a plus, but not required)BSc/BA in Computer Science, Information Technology, Web Programming, or related field; or equivalent experience with demonstrated proficiency is an assetAbility to fix bugs and troubleshoot technical issuesProficient knowledge in email marketing deliverability best practicesAbility to work both independently and as part of a team in a fast‑paced, entrepreneurial environmentProven aptitude for creative problem solving with a strong attention to detailSelf‑motivating and capable of handling multiple projects at the same time with minimal oversightBenefits and PerksWork from (almost) anywhere for up to 20 days per yearFocus on mental health and well‑being:Company‑paid therapy sessions through SpringHealthCompany‑paid subscription to HeadspaceAnnual company‑wide week off a year - the whole team fully recharges (and returns without a pile‑up of work!)Paid parental leaveGenerous paid vacation + time off for your birthdayFocus on your career growth:Development DollarsLeadership developmentAccess to thousands of on‑demand e‑learningsTravel DiscountsEmployee Resource GroupsIncome protection and life assuranceEmployee Assistance Program - including 24/7 GP & free legal advicePension plan contributionsDiscounted gym membershipBike2WorkSeason ticket loanSocial events & Thursday happy hoursFree lunch 2 days per weekInclusionWe’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves.If you need adjustments during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations.
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- Location:
- City Of London, England, United Kingdom
- Job Type:
- FullTime