SVP, Integrated Marketing - Entertainment EMEIALondonOverviewSVP, Integrated Marketing - Entertainment EMEIA will lead a small team to oversee brand marketing for high profile, entertainment brands including David Beckham and Shaquille O’Neal across integrated marketing strategy, content development, audience acquisition and marketing management. In this role you’ll be responsible for spearheading all brand marketing efforts supporting our Entertainment portfolio in EMEIA. This role embraces strategic planning and execution, oversees brand building, and drives best-in-class support and enablement for our brand partners. The SVP is responsible for developing relationships with regional commercial partners to lead strategic campaigns and launches in media, events, merchandise, and endorsements rooted in the annual brand plan. Exemplary internal and external stakeholder management is key to ensuring that marketing plans are on budget and goals are being met.What You’ll DoThe SVP, Integrated Marketing - Entertainment EMEIA will lead a small team to oversee brand marketing for high profile, entertainment brands including David Beckham and Shaquille O’Neal across integrated marketing strategy, content development, audience acquisition and marketing management. In this role you’ll be responsible for spearheading all brand marketing efforts supporting our Entertainment portfolio in EMEIA. This role embraces strategic planning and execution, oversees brand building, and drives best-in-class support and enablement for our brand partners. The SVP is responsible for developing relationships with regional commercial partners to lead strategic campaigns and launches in media, events, merchandise, and endorsements rooted in the annual brand plan. Exemplary internal and external stakeholder management is key to ensuring that marketing plans are on budget and goals are being met.What you’ll be working onStrategic focus in creating relevance to reaching new audiences, engagement in commercial success to help underpin thinking – we are striving for best in class in everything we doEnsure reputational protection of brandsLead Integrated Marketing team across Digital and Social to deliver brand goalsImplement integrated brand strategy and marketing/digital plans to achieve brand goals and annual financial targetsManage the implementation of 360-degree brand marketing, digital/social, and initiatives that drive brand awareness and license partner sales (including campaign activations, creative asset development, public relations, and digital components)Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables, and accountabilities are clear and aligned with the businessParticipate in planning for all brand partners in EMEAI and global HQ using consumer trends and market data to identify brand growth opportunitiesIntegrate new partners into the EMEAI integrated marketing ecosystem in partnership with global HQManage a marketing calendar for entertainment brands to optimise posting schedule and engagement opportunitiesWorking both organically and within a given budget, lead local execution of influencer and content marketing campaigns to promote across platformsSubmit well crafted and clear briefs for required assets into in-house and external creative teamsCompile and interpret analytics reporting across owned brands, utilising global tools, and build weekly / monthly / quarterly reporting related to EMEAI brand performanceLeverage recaps and data to support new business pipeline and liaise directly with EMEAI sales counterparts on pitches and commercial termsMonitor user generated content for use across channels and ensure that rights are requested and received from all influencers and users who tag the brands in photos. Coordinate with celebrity image agencies to secure images and rights for social/digital use for all brandsLiaise with legal and brand management teams on the latest guidelines and recommendations surrounding content ownership, usage, and disclosuresDevelop and manage EMEAI marketing budgets for brandsOversee the management of product need requests for campaigns and influencer seeding for partners within regionMust HavesBachelor’s Degree in marketing, business, or a similar fieldA minimum of 10+ years of experience in brand marketing and management in the entertainment brand marketing space operating within leadership capacityDemonstrated sound judgement in an advisory role that ensured reputational protection of brandsAsia and the US play a major role in our strategy, so experience and understanding of the US and Asian markets and their media landscapes are keyProven track record in creating and executing strategic and successful 360-degree brand and marketing campaigns and initiatives that resonate across campaign design, public relations, and digital/social media marketing, with an understanding of the consumer product landscapeLeadership experience; built and led teams across digital, influencer and social media marketingDemonstrated success conducting and incorporating detailed analyses into marketing planning and decision makingExemplary communication, and presentation skillsResilient, confident, action-oriented mindsetStrong computer proficiency with strength in AI technologies, MS Office, all social media platforms, and critical social analytics and influencer management toolsEqual Opportunity and AccommodationAuthentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.comTo access Authentic’s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: #J-18808-Ljbffr