Job Title: Subscription Marketing Manager @ Independent Creative Media Group

Location: Central London (5 days in the office)

Job Type: Full-Time, Permanent

Salary: £40,000 – £50,000

This is a fantastic opportunity to join an independent creative media group as a Subscriptions Growth Manager, leading campaign strategy and execution across multiple titles and platforms. You’ll play a central role in coordinating campaigns, optimising funnels, and ensuring each title benefits from shared best practice while maintaining its unique editorial voice.

You’ll be a hands-on, full-funnel marketer, responsible for planning and project managing campaigns, shaping creative assets, and tracking performance, while collaborating closely with editorial, design, production, and customer service teams.

Key Responsibilities:

• Establish and manage weekly, monthly, quarterly, and annual funnel plans across titles.
• Coordinate live campaigns, winback offers, and funnel levers, ensuring clarity, consistency, and best practice sharing.
• Manage agency relationships to optimise spend, maintain healthy CPAs, and ensure campaigns deliver effective ROI.
• Oversee creative development across formats (static, animated, video), ensuring assets are visually strong, brand-appropriate, and digitally optimised.
• Track and improve funnel checkpoint performance, from registration through checkout to onboarding.
• Integrate customer insight and feedback into campaign design, championing audience needs and improving outcomes.
• Test and innovate new formats and channels to keep campaigns fresh and effective.

Skills & Experience Required:

• Minimum 2 years’ experience in acquisition, lifecycle, or subscriptions marketing within publishers, media, or DTC brands.
• Practical experience with GA4, email automation (Campaign Monitor / Mailchimp / Customer.io), and funnel optimisation tools.
• Strong project management skills, able to coordinate across multiple titles and stakeholder groups.
• Collaborative, confident, and comfortable balancing strategy with execution.

Why Apply?

• Be part of a small, high-performing subscriptions team in a creative, independent media group.
• Play a critical role in shaping subscription growth strategy and ensuring consistent success across multiple titles.
• Pension contribution, staff restaurant discounts, free breakfast, and cycle-to-work scheme.

If you would like a confidential chat about this role or your next career move, then please get in contact with: coco.young@majorplayers.co.uk

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.

For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/