We are looking for a Sr. Product Marketing Manager to lead the in-app messaging experience across both mobile and desktop platforms. You will be responsible for our in-app messaging channel, optimizing our sign-in funnel, and improving attribution across Acquisition and Engagement. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. You are a data-driven marketer and a leader who’s particularly energized to accelerate growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.This role sits in Mumbai, reporting into a US-based team.Key job responsibilitiesDrive global In-app Messaging (IAM) strategy, testing and execution globally for Amazon Music across the customer lifecycleResponsible for developing requirements for Marketing tools with product and tech teamsOptimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs, establish reporting and review in-app messaging measurement and performanceOwn strategy, execution and performance in app marketing campaigns, including all messaging and translation. Establish ongoing creative refresh and optimization program, working closely with design teamTest and learn across new placement modals, managing multivariate and A/B testing campaignsComplete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadershipBasic Qualifications6+ years of professional non-internship marketing experienceExperience building, executing and scaling cross-functional marketing programsExperience using data and metrics to drive improvementsExperience with A/B Testing or Multi-Variate Testing or bothExperience presenting metrics and progress to goal to senior leadershipExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Preferred QualificationsExperience prior success in driving execution of large-scale project plans with multiple teams in support of business goalsExperience with customer segmentation, profiling, and targetingExperience using any of SQL or other analytical tools for conducting data analysisExperience with in app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Posted: February 18, 2025 (Updated 3 days ago)Posted: September 19, 2025 (Updated 12 days ago)Posted: May 8, 2025 (Updated 16 days ago)Posted: October 23, 2024 (Updated 16 days ago)Posted: July 14, 2025 (Updated 16 days ago)Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. #J-18808-Ljbffr