Sr. Marketing Manager, Amazon RBS MarketingJob ID: 3079390 | ADCI - BLR 14 SEZ - F07We’re looking for a Senior Marketing Manager to lead go-to-market strategy and drive global adoption of products and tools developed by the RBS (Retail Business Services) team. This is one of the first marketing roles in the org, and the candidate will help shape how we define, position, and scale our offerings internally and externally. The role will work closely with product leaders to understand product capabilities, identify customer segments, and craft compelling value propositions. They will also guide teams in defining adoption metrics, computing customer entitlements, segmenting customer cohorts, and executing targeted marketing strategies.Key job responsibilitiesPartner with product leaders to understand product capabilities, customer segments, and value propositions.Define input/output metrics that signal adoption; help compute entitlement and size the customer opportunity.Develop compelling marketing materials—slides, videos, case studies, and success stories—that communicate product value.Segment the customer base into meaningful cohorts and execute targeted outreach strategies to drive adoption.Close the loop by surfacing customer feedback, removing adoption blockers, and influencing product roadmaps.BASIC QUALIFICATIONS5+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience communicating results to stakeholdersExperience using Microsoft Excel to manipulate and analyze dataPREFERRED QUALIFICATIONSExperience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insightsExperience with Salesforce and TableauOur inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. #J-18808-Ljbffr