Sr. Marketing Automation Specialist

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Overview The Senior Marketing Automation Specialist will lead the evolution of our global marketing automation ecosystem. This role will drive the development and optimization of Mitel's marketing automation platform, enabling cross-functional teams to execute high-impact campaigns that convert prospects, engage customers, and accelerate revenue growth. You will be responsible for both the strategic vision and day-to-day execution of our automation programs - building the infrastructure, processes, and best practices that power everything from lead scoring and nurture to advanced segmentation and ABM.

Responsibilities

Develop and execute a best-in-class marketing automation strategy to support customer acquisition, retention, and revenue growth across all segments and global regions.

Collaborate with campaign architects, product marketing, sales and external agencies to align on shared goals, systems, and KPIs.

Lead the execution of campaigns that leverage MAP, CRM, CDP and ABM data.

Serve as a strategic advisor across marketing and sales teams, enabling adoption of tools and processes that improve funnel performance and pipeline velocity.

Own and optimize the MAP Platforms, including buildout of programs, "gold source" templates, nurture tracks, segmentation, compliance, deliverability, interfacing, data flow and more.

Train and enable field and campaign marketers to use the platform effectively with scalable templates, documentation and ongoing support.

Manage and optimize connected platforms, including Marketo, Salesloft, 6Sense, Zoom, GoToWebinar, and others to be acquired - ensuring seamless integration and workflow efficiency between these and other Mitel platforms (Salesforce, Snowflake, People.ai).

Own and evolve data management tools and strategies for segmentation, augmentation, insights, hygiene, and sync between MAP and Salesforce.

Maintain and optimize the marketing campaign architecture, workflows and logic as business needs evolve.

Oversee the intersection of MAP with Mitel's broader tech stack - including Salesforce, Tableau, People.ai, and CDPs - to manage and report on top-of-funnel engagement, scoring and nurturing.

Manage third-party vendors and platform partners to ensure the successful delivery and innovation of automation strategies.

Support integration and setup of new marketing technologies as the Martech stack evolves.

Utilize AI-driven tools and technologies to enhance marketing automation strategies, optimize customer segmentation, personalize content, and improve campaign performance through data-driven insights and predictive analytics.

Establish, track, and report on Email and Engagement KPIs across the full demand funnel; define benchmarks and share performance insights with key stakeholders and executive teams.

Continuously test and iterate on nurture and outbound programs to improve ROI, pipeline contribution and conversion rates.

Partner with other Marketing Operations team members to evolve reporting frameworks in MAP, Salesforce, and Tableau.

Partner with demand gen, product marketing, sales, and digital teams to align campaign strategy, data usage, and lead management processes.

Drive user adoption and alignment across cross-functional groups (e.g., Field Marketing, BDRs, Channel Account Managers, Named Account Managers) with training, resources, and ongoing support.

Collaborate with stakeholders on data quality, governance, and segmentation strategy to improve campaign performance and personalization.

Qualifications

5+ years of hands-on experience in marketing automation (Marketo preferred), with proven ownership of strategy and execution.

Deep understanding of lifecycle marketing, lead scoring, campaign architecture, and database segmentation.

Experience enabling campaign and field marketers in a global environment.

Strong experience with MAP platforms such as Marketo, Salesforce, 6Sense and Salesloft.

Demonstrated ability to analyze complex campaign data and present actionable insights to stakeholders and executives.

Skilled in optimizing lead flows, conversion paths, nurture journeys, and campaign effectiveness using both native and BI tools (e.g., Tableau).

Strong written and verbal communication skills with the ability to lead training courses and influence cross-functional groups. Marketo Certified Expert or equivalent certification.

Experience in B2B tech, SaaS, or telecommunications industries.

Familiarity with privacy regulations (GDPR, CCPA, CASL) and marketing compliance best practices.

Experience managing vendor relationships and contracts related to marketing platforms and services.

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Apply
Location:
Bracknell
Salary:
£80,000 - £100,000
Job Type:
FullTime
Category:
Marketing & Media, IT & Technology

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