OverviewSr. Marketing Analyst, B2B at Power Digital Marketing drives integrated marketing plans for growth and brand recognition worldwide. The role audits client programs, plans budgets, coordinates channel specialists, researches client markets, and forecasts campaign performance.ResponsibilitiesAudit current and prospective clients' marketing programs and craft integrated marketing plans across all channels, with emphasis on social media (Facebook, TikTok, etc.) and Google Ads (SEM, GDN, and YouTube).Plan and determine best budget allocation by channel, medium, environment, objective, and funnel stage.Coordinate with channel specialists to ensure channel-level strategies align with the overarching plan.Research and analyze client industry, vertical, similar clients and competitors, ideal customer profile, sentiment, and more.Forecast and pressure test projections to match client budgets, efficiency requirements, and business objectives.Qualifications5+ years of cross‑channel marketing program management experience.Understanding of marketing funnels and flywheels.Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client).Competence in Google Ads, Facebook, and/or similar self‑serve platforms.Familiarity with the larger marketing and media buying landscape.Familiarity with earned media channels.Familiarity with audience insight tools such as Global Web Index.Familiarity with Asana and Slack.Equal Opportunity EmployerPower Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, veteran status, or any other protected class. #J-18808-Ljbffr