RESPONSIBILITIES

• Define a region-specific marketing plan that supports the regional sales strategy to increase awareness, drive engagement, generate leads, and support conversion rates
• Collaborate with Sales, and Outbound teams to define lists, key personas and messaging
• Plan and host online and offline events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships
• Evaluate marketing mix and maximize pipeline and account-based engagement opportunities using a mix of digital, ABM, content, social and event marketing programs
• Integrate channel partners into the marketing mix and ensure productivity of co-marketing programs and lead follow-up
• Manage localized event coordination including strategy, objectives, materials creation, event messaging and marketing, signage, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and logistics
• Manage account-based marketing activities, in partnership with sales, including identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.
• Present, manage and optimize quarterly marketing plans and budget, and participate in or hold regular sales meetings to provide monthly insights and collaborate around commercial growth opportunities
• Work collaboratively with EMEA and global teams and build cross functional relationships
• Leverage best practices and champion partners to create scalable marketing programs, customer-facing content, and internal enablement
• Be an ambassador for the brand, ensuring consistency of messaging and look across all applications
• Drive execution to exceed business goals and quantify financial outcomes
• Communicate and educate stakeholders
• Identify and help produce customer success stories and public references