Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.

About Us

Allied Global Marketing is a full-service marketing agency with deep roots in entertainment, culture, and lifestyle. We work with some of the world’s most iconic brands to deliver integrated campaigns across paid, earned, and owned channels. We’re forward-thinking, data-informed, and invested in building systems that scale, especially in the age of automation and AI.

About the Role

We’re hiring a strategic, execution-focused Sr. Director, Marketing Technology & Data to lead the development of our digital platforms, marketing analytics, and product innovation. This role sits at the intersection of web development, SEO, product development, and marketing data infrastructure—turning technology into measurable business value.

The ideal candidate is equal parts systems thinker and builder: able to shape vision, manage delivery, and bring structure to innovation. You’ll oversee a team of developers, SEO specialists, and data analysts, as well as external partners. Your scope will include leading website and owned media builds, driving SEO and conversion performance, evolving our dashboards and attribution frameworks, and building AI-enabled tools that scale creative and strategic workflows.

This role is U.S. remote, but we will be prioritizing candidates based on the East Coast.

What You’ll Do

• Set and execute MarTech and data strategy across internal platforms, websites, and client-facing tools
• Lead website development, SEO strategy, and technical site optimization to ensure digital performance
• Oversee marketing data infrastructure: dashboards, pixel placement, tracking, and attribution systems
• Drive product development of AI-enabled tools, automation systems, and internal platforms that enhance marketing workflows
• Manage internal and external contributors across engineering, SEO, data, and product functions
• Ensure technical quality and delivery across website builds, analytics platforms, and digital media tracking
• Partner with Strategy & Media teams to translate data into insights, optimize campaigns, and validate attribution
• Evaluate vendors and partnerships to advance our MarTech, analytics, and AI roadmap
• Translate emerging technologies into usable, scalable tools with clear value for internal teams and clients

What You’ll Bring

• 10+ years in a digital product, MarTech, or data leadership role within a marketing-driven organization
• Proven expertise in web development, SEO, analytics platforms, and marketing attribution
• Hands-on experience with pixels, conversion tracking, and attribution models across digital campaigns
• Experience leading delivery of dashboards, reporting platforms, and marketing automation systems
• Strong fluency in product development lifecycles, data architecture, and web infrastructure
• Proven ability to lead cross-functional teams and external partners, aligning technical execution with business goals
• Excellent communication skills with the ability to frame technical decisions for non-technical stakeholders
• Familiarity with LLM applications, AI API integration, and data-driven marketing technology
• Background in agency, consultancy, or media settings with rapid campaign delivery cycles
• Track record of developing tools that connect content, analytics, and creative workflows

Details

• Salary: The annual salary range for this full-time role is $140,000-$150,000.
  • This represents the salary range that Allied Global Marketing, in good faith, might be willing to pay for this job at the time of this posting. Actual base salary depends on several factors, including market dynamics, location and region, experience, specialized skills/training (education), and level of responsibility. Allied Global Marketing expects to hire for this position near the middle of the range. Allied Global Marketing would consider paying a salary or rate near the higher end of the range only in truly exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position.
• Benefits: This position will be eligible to participate in the standard U.S. benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). In addition, we offer 10 company paid holidays.

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.