Software Marketing Manager

New Today

About Nothing

Nothing exists to make tech feel exciting again. We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.

This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you’ll fit right in.

We’re not here to follow the rules. We’re here to make better ones.

About Nothing

Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.

Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’ve grown from startup to global challenger in just a few years.

The Role

Software Marketing Manager is a pivotal role at Nothing, joining a team that shapes how the world experiences mobile technology. If you are personally passionate about driving groundbreaking software initiatives and want to be part of something truly revolutionary, this is the opportunity for you.

Responsibilities

  • Strategy Development: Collaborate with the Head of Smartphone Marketing to develop and implement software marketing strategies that align with the company’s goals and the smartphone product roadmap.
  • Campaign Management: Lead the development and execution of marketing campaigns for software products and features, aligning with product launches and smartphone promotions.
  • Market Research & Analysis: Conduct market research to identify customer needs, trends, and competitors; use insights to guide marketing initiatives and optimise campaign performance.
  • Cross-Functional Collaboration: Work with product managers, developers, and designers to ensure software features are effectively communicated to the target audience; coordinate with sales teams on messaging and positioning.
  • Content Creation: Oversee the creation of marketing content including website copy, email campaigns, product videos, blog posts, and social media content for software products.
  • Performance Tracking: Monitor, analyse, and report on campaign performance; provide recommendations to improve effectiveness and ROI.
  • Customer Engagement: Build and maintain relationships with customers, driving product adoption and retention through targeted marketing programs.
  • Brand Advocacy: Champion the brand voice and ensure consistent messaging across marketing touchpoints for software initiatives.
  • Identify areas for improvement.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Proven track record of creating and executing successful marketing campaigns.
  • Strong analytical skills with experience using data to drive decisions and improve marketing performance.
  • Excellent communication and interpersonal skills, with the ability to collaborate across teams and stakeholders.
  • Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
  • Experience with digital marketing channels (SEO, SEM, social media, email marketing, etc.) and the ability to work with cross-functional teams.
  • Knowledge of the smartphone ecosystem and trends in mobile software is a plus.

Job Details

  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Marketing
  • Industries: Technology, Information and Internet

London, England, United Kingdom

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Location:
London
Job Type:
FullTime
Category:
Marketing & Media

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