Social Media Marketing Manager

New Yesterday

Reporting to the Director of Marketing you will work cross functionally with the Irish Category Team, Irish Marketing Team and UK Marketing Teams and oversee the creation, management, development and publishing of our social media and content strategy. This Social Media Manager ensures we deliver key content to our customers and audiences in line with our marketing strategies across Beauty, Pharmacy, Wellness and Loyalty and works with our key Marketing Managers and Senior Communications Manager. The ideal person in this role needs to live and breathe social media and be up to date with all the current social trends, along with management information reporting and understanding the key business analytics to assess results and impact. Travel to Boots UK head office in Nottingham will be required from time to time, along with travel to our stores nationwide. ABOUT THE ROLE
Lead, develop, maintain & update the content and social media strategy, ensuring it supports our customer, commercial and communication strategies across the Boots Ireland social channels. Create and execute strategic Social Media calendars and robust 360-degree, consumer-centric activation plans in conjunction with all key marketing functions: media, creative, PR, digital, retail and loyalty (app and CRM). Lead our strategic plans as we evolve our social media strategy which aligns with the brand purpose of the company and focuses on creative optimisation. Plan, deliver and review social media campaigns demonstrating reach, customer acquisition, engagement, and ROI. Management of the social media marketing budget and demonstrating direct ROI to activities. Delivering an excellence in stakeholder management, with the ability to discuss and present work to senior stakeholders and other cross functional teams and agencies. Work closely with brands to collaboratively plan launches across social platforms and in line with seasonal activity. Closely manage, in conjunction with the PR agency, the strategy and management of the influencer network to ensure we have active brand ambassador content and social story-telling that is aligned to our core brand values. Understand the market, customer, and technology trends to grow customer loyalty of our core customer groups. Deep dive reporting into our customer and social analytics and prepare reports on how to grow/sustain channels.
WHAT WE ARE LOOKING FOR
A minimum of five years' experience in a digital marketing/social media marketing role, with a passion for all elements of the marketing mix. An excellent relationship builder with both internal and external stakeholder management experience and possess strong communication skills. An individual who lives and breathes social media, with a real curiosity for achieving optimum results and who learns from each campaign. Excellent attention to detail and accuracy is essential along with proven analytic capability. A good team worker who enjoys working in a fast-paced environment.
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Location:
City Of London, England, United Kingdom
Job Type:
PartTime

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