Job Title: Social Media Marketing Executive
Location: London, UK- Hybrid role- 1/2 days in office
Duration: 1 Year Contract
Basic Qualifications:
Bachelors degree in Communications, Marketing, Journalism, Public Relations, or a related field.
25 years of hands-on experience managing social media for a brand or organization, ideally with both marketing and communications objectives.
Excellent writing, editing, and storytelling skills with a strong understanding of audience engagement and platform nuance.
Experience with social media listening, monitoring, and analytics tools.
High attention to detail, quality, and accuracyespecially in sensitive or time-critical situations.
Strong organizational and prioritization skills, with the ability to manage multiple projects simultaneously.
Knowledge of SEO, digital trends, and metrics that impact visibility and performance.
Responsibilities:
Support the execution of the companys social media communications strategy, ensuring consistency in brand voice, tone, and messaging across all platforms (Facebook, Instagram, Threads, YouTube, WeChat, etc.).
Curate and publish content aligned with both communications and marketing priorities, with a focus on timely, relevant, and audience-first messaging.
Monitor real-time social media conversations through active social listening, escalating reputational risks or trends to the appropriate internal stakeholders
Participate in issues and crisis communications, including drafting or editing social media statements and advising on timing, tone, and platform usage.
Track campaign and content performance, using data and analytics to provide actionable insights and support continuous improvement of strategies.
Collaborate with communications and marketing colleagues to support integrated campaigns, thought leadership efforts, and executive visibility.
Stay current on evolving trends in digital communications, emerging platforms, and changes in audience behavior; provide recommendations to ensure our approach remains innovative and compliant.
Assist in the development and enforcement of social media governance, brand standards, and usage policies across global teams.
Help train and enable internal colleagues on social media best practices, tools, and crisis response protocol.
Contribute to audits, competitive benchmarking, and channel health assessments to guide strategic planning and optimization.
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