About The Role

We’re looking for a Social Media Manager who genuinely gets social, not just how platforms work, but how people use them. This role is one of the first touchpoints for Royal British Legion’s organic social presence, shaping how our audiences see, feel and connect with us every day. From large-scale national campaigns like the Poppy Appeal to everyday storytelling, you’ll make sure our content feels timely, thoughtful and human, while staying true to our wider strategy.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You’ll lead the planning and delivery of social content across campaigns and BAU, using insight and audience understanding to drive engagement and growth. Working closely with teams across the organisation, you’ll help surface powerful stories from veterans and their families to supporters and colleagues and guide how they’re told on social with care and impact. You’ll also oversee community management, helping set the tone for how we listen, respond and show up for our audiences, even during challenging or fast-moving moments.

This role suits someone who enjoys responsibility and influence. You’ll manage and develop a small team, support colleagues across the organisation to use social media confidently and well, and help shape the future of our social media strategy. Using tools...