SEO Marketing Manager

New Today

We have an exciting, new opportunity to join the Online team at Fortnum & Mason as our SEO Marketing Manager. We're looking for an enthusiastic SEO specialist with hands-on experience. Used to working in a fast-paced retail environment, you can apply yourself to traditional SEO requirements and adapt for AI and fragmented search. You will manage the workstream with the agency and internal teams, working collaboratively towards channel success for Online and the wider business. An understanding of the wider digital marketing mix, particularly Paid Search and the management of the SERP holistically, is crucial. Responsibilities
Strategy Development: Create and execute comprehensive SEO roadmaps and content strategies aligned with business objectives Channel management: Responsible for the delivery of the SEO channel end-to-end including keyword research, competitor analysis and technical audits Reporting: Weekly performance reporting and analysis, providing actionable insight to the business focusing on global incremental growth, globally Monitor performance: Use tools such as AHREFS, Botify, Adobe Analytics and GSC Agency management: Consider the agency as part of the team and support them in prioritisation of Tech, Trade, Content, PR and Social actions against business-wide priorities Best practice: Educate internal teams on SEO best practice and ensure compliance with the guidance Demand analysis: Use SEO tools to provide demand trend analysis for the business; what do customers want and what behaviours do they have across the fragmented search landscape Landscape analysis: Stay up-to-date with SEO and ecommerce trends, algorithm updates, industry best practices and the development of AI 4+ years in SEO roles, ideally with experience in retail Proven success managing ecommerce SEO campaigns Strong knowledge of site architecture, crawl optimisation, Core Web Vitals and schema Expert in GA4/Adobe, GSC, Ahrefs, SEMrush or comparable tools Real understanding of the impact of AI on SEO (/GEO) Digital PR experience is preferred Data-orientated approach with excellent attention to detail Advanced Excel and analysis of large data sheets is required Proven success in delivering results against a plan Technical aptitude and experience in troubleshooting technical issues A passion for digital marketing, always looking for opportunities to add value
Company Fortnum & Mason is passionate about the search and provision of extraordinary food, joy-giving things, unforgettable experiences and exceptional service. First founded in London in 1707 after Queen Anne gave her footman, William Fortnum, permission to sell on discarded candles from St James's Palace, Fortnum's has held Royal Warrants and upheld traditions while embracing innovation on a highly entrepreneurial basis, in a bid to make every day special and stay relevant and true to its extraordinary, distinctive, imaginative and playful brand. By joining us, you'll be part of a passionate and ambitious team focused on creating original and joyful experiences, making the everyday special for our guests and customers. In return, Fortnum & Mason offers exciting opportunities within a wholly unique and rewarding place to work. Benefits
Competitive salary A generous store and restaurant discount of up to 40% 25 days holidays (excluded bank holidays) and an extra day off for your birthday A fantastic subsidised staff restaurant which uses Fortnum's ingredients A range of opportunities to develop and grow personally and professionally Excellent pension scheme
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Location:
Camden Town, England, United Kingdom
Job Type:
FullTime

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