Senior Specialist, B2B Content Marketing (Bangkok Based, relocation provided)

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more.

Our Purpose - Bridging the World Through Travel. We believe travel allows people to enjoy, learn and experience more of the amazing world we live in.

This role is based in Bangkok, Thailand, and is open to candidates worldwide. We offer a generous relocation package to ensure a smooth transition to living and working in Bangkok.

The Opportunity: Join Agoda’s B2B Marketing team as a Senior Specialist, B2B Content Marketing and help shape the voice of our brand for partners worldwide.

Role Overview

As a Senior Specialist, B2B Content Marketing, you will be responsible for the end-to-end content lifecycle: from ideation and creation to distribution and performance analysis.

Key Responsibilities

• Content Development and Management: Create, distribute and manage useful and engaging content to attract, engage and retain our B2B partners.
• Website Management: Manage and maintain PartnerHub and RocketTravel, our partner websites, collaborating with brand, vendors, and business units to create, update and manage web content.
• Project and Stakeholder Management: Lead and coordinate cross-functional projects, ensuring clear communication and alignment among all stakeholders.
• Performance Analysis: Track, measure, and report out on content performance across channels, using insights to refine and optimize our content strategy.
• Competitive Research: Conduct market and competitor analysis to identify opportunities for content improvement and innovation.
• Social Media Management: Collaborate with PR to publish B2B-focused content on our social platforms and analyze performance to maximize reach and engagement.
• Vendor Management: Onboard and manage external vendors as required.

What You’ll Need To Succeed

• A minimum of 3 years in copywriting, content marketing, or related roles, preferably in the tech or travel industry.
• Exceptional writing and editing skills with demonstrated ability to write high-quality, effective content in different formats.
• Experience with content management systems, SEO, and website analytics tools (Google Analytics).
• Experience working with design teams to produce visually engaging content.
• Solid understanding of digital marketing and UX best practices.
• Excellent project management, time management and multitasking abilities.
• Strong communication skills and a confident, persuasive writing style.

Why Join Us?

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division.

Equal Opportunity Employer

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation.