Senior Social Media Specialist - Hotels.com

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.

If your algorithm regularly serves you travel hacks, viral hotel reviews, or memes about why we all secretly love hotel robes, chances are you already know Hotels.com doesn’t just help people book places to stay - we help them find the right place to stay. From partnering with creators who make destination recs feel like inside jokes to showing up in culture through bold, thumb-stopping campaigns, Hotels.com is redefining what travel looks and feels like online.

This role is for the curious, creative social media native who understands that today’s travelers aren’t just looking for deals. They’re looking for connection, community, and content worth sharing. If you’ve ever looked at a TikTok about the “top 5 underrated hotels” and thought, I could’ve made that better, we want you on our team. As part of the marketing org, you’ll develop platform-first campaigns that bring the Hotels.com voice to life across TikTok, Instagram, Pinterest, and emerging channels. You’ll be the glue between our social strategy, creative execution, and content community, helping travelers discover their next stay while making them laugh (or double-tap) along the way.

In this role, you will:

• Shape and execute bold, insight-driven social strategy that resonates with modern travelers, including Gen Z solo explorers and millennials planning group trips
• Collaborate with creatives, marketers, and agency partners to elevate Hotels.com's online presence by leveraging culture, travel trends, and fandom behavior
• Run day-to-day management of our organic social content calendar, helping bring creative ideas to life across TikTok, Instagram, X, Threads, and Pinterest
• Support social-first brand campaigns from kickoff to post-mortem, helping translate business goals into scroll-stopping content
• Monitor online conversations and listen for cultural moments and brand-relevant trends we can tap into
• Work with influencers, agencies, and content creators to co-create authentic, share-worthy work that resonates across travel communities
• Help track and report performance data, interpret results, and turn insights into content optimizations
• Stay plugged into emerging platforms and travel-specific social trends, and recommend how we evolve our presence accordingly

Experience and qualifications:

• A creative and strategic thinker with a minimum of 2 years of experience managing social media accounts for a brand, agency, or travel-related platform
• Experience managing and collaborating with external agencies to develop and execute social media campaigns, ensuring alignment with brand strategy, performance goals, and timelines
• Confident working across major platforms like Instagram, TikTok, Facebook, X, and Pinterest, with awareness of how audiences behave differently across them
• A strong writer who knows how to adapt tone of voice for different channels (bonus if you’ve written for a defined brand voice before)
• Experienced with tools to manage publishing, listening, and reporting
• Comfortable collaborating across teams and timelines, with an ability to juggle multiple projects while keeping an eye on the big picture
• Interested in travel culture, content creation, and the internet’s ability to shape where we go and how we get there

Bonus Points If You Have:

• Experience working with or managing influencers or creator partnerships
• Skills in multimedia content creation (basic video editing, graphic design, etc.)
• Paid or earned media campaign experience
• A great hotel recommendation we’ve never heard of

Compensation and benefits vary by location and experience. The total cash range for this position in West Hollywood is $82,500 to $115,500. Employees in this role have the potential to increase their pay up to $132,000, based on ongoing, demonstrated, and sustained performance in the role. Starting pay will vary based on location, budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group offers a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. We provide wellness and travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named a Best Place to Work on Glassdoor in 2024 and to be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the SSA and, if necessary, the DHS with information from each new employee's I-9 to confirm work authorization.