Overview

We're looking for a PMM who's excited to build, experiment, and shape how AI fits into the future of go-to-market — without losing the human touch that makes great marketing work. As a senior product marketing manager at HiBob, you'll lead strategic go-to-market initiatives across segments and regions. This is a global role partnering with regional sales, marketing, and our broader product marketing team to develop compelling value propositions and tailored strategies for diverse industries, buyer personas, and market dynamics. You'll bring together customer insights, stakeholder alignment, and business impact to shape messaging, content, and enablement that drives pipeline and revenue. You'll also leverage AI tools and scalable workflows to amplify your output, freeing up more time for high-impact, creative work. Collaborate closely with your team, manager, and HiBob’s in-house AI team to shape and implement an AI strategy that enhances product marketing GTM workflows and scales execution across segments and regions. Partner with global sales, marketing, and product teams to drive pipeline and revenue through tailored, insight-driven go-to-market strategies. Develop compelling messaging, content, and enablement that reflects deep customer understanding and delivers measurable business impact.

Responsibilities

• Work closely with marketing, sales, and customer success to deliver actionable market, customer, and competitive insights across key segments and regions
• Develop value propositions and messaging focused on business outcomes, tailored by persona, geography, and industry
• Lead the development and execution of go-to-market strategies for launches and key initiatives, partnering with regional teams to adapt for local relevance
• Act as the voice of the customer across growth segments, refining ICP definitions, advocating for buyer needs, and identifying evolving trends
• Collaborate with global marketing to design and deliver targeted campaigns that build awareness and generate qualified pipeline
• Partner with sales leaders to shape account strategies and deliver GTM motions that support complex, multi-stakeholder deal cycles
• Conduct customer research to deeply understand buying dynamics and sharpen positioning over time

Qualifications

• Proven experience in B2B SaaS product marketing, ideally in a fast-paced or high-growth environment
• Strong positioning and messaging skills with a focus on business outcomes and multi-stakeholder sales cycles
• A track record of developing and executing effective go-to-market strategies in collaboration with sales, product, and marketing teams
• Excellent storytelling and content creation abilities across formats (e.g. one-pagers, decks, web copy, sales tools)
• Experience conducting customer research, persona development, and win/loss analysis
• Comfortable working across regions and tailoring messaging by geography, vertical, or buyer persona
• Nice to have
  • Experience using AI tools (e.g. ChatGPT, Jasper, Writer, Mutiny, Folloze) to support content creation or workflow automation
  • Familiarity with Account-Based Marketing (ABM) strategies and field marketing collaboration
  • Background in HCM or experience marketing to HR, IT, or Finance buyers
  • Exposure to multiple customer segments (e.g. mid-market, large accounts, regional, enterprise)

Core competencies

• A proactive, curious mindset with a willingness to test, learn, and adapt
• A collaborative approach — comfortable working across functions and time zones
• An interest in exploring how AI can elevate creativity, improve efficiency, and scale impact

Benefits

• Company share options plan - every employee can eventually become a Shareholder
• Cash allowance for health insurance
• Annual vision allowance
• Annual Headspace subscription and wellness benefits
• Travel support (cycle scheme and season ticket loans)
• Hybrid working from day 1
• Work from home allowance - to get your home office set up!
• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)
• Bob balance days - company-wide long weekends at the beginning of each quarter
• 2 Social Impact days per year for volunteering
• Awesome employee referral program - $2,500 for each successful referral with an additional ambassador programme
• Pension scheme auto-enrolment from day 1
• Fun company and team social events (locally and virtually with our global teams)
• We love birthdays — take the day off and receive a special gift
• Learn about HiBob’s hybrid working model