Overview

We’re on a mission to build the world’s leading platform for both crypto and fiat payments and we’re looking for a sharp, driven Senior Product Marketing Manager to play a key role in that journey. You’ll be part of a fast-growing team, working at the intersection of payments, e-money, and crypto. If you’re naturally curious, passionate about financial technology, and thrive in a fast-paced environment, this is the role for you. You will own the end-to-end customer journey for our payment and digital asset products and directly report to the Chief Product Officer. This role extends beyond traditional product marketing and is focused on crafting a seamless narrative from a prospect’s first interaction with the brand through the entire in-product experience. You will bridge the gap between marketing promises and product reality, ensuring our value proposition is clearly communicated and intuitively felt. You will directly manage our Product Designer, guiding the user experience of our product and its documentation as an extension of our marketing and brand story.

Responsibilities

• Define & Execute End-to-End Product Marketing GTM: Develop and implement comprehensive product marketing go-to-market strategies that cover the entire customer lifecycle, from initial awareness and acquisition to in-product onboarding, feature adoption, and long-term retention.
• Craft Unified Narrative & Content: Be our master storyteller, crafting a consistent and compelling narrative across all product touchpoints, including marketing collateral, sales enablement, website copy, platform content & messaging, and product documentation.
• Customer Journey & Experience Ownership: Map the end-to-end customer journey, identify friction points and opportunities for delight, and use qualitative and quantitative insights to improve the core product user experience.
• Design & UX Leadership: Manage, mentor, and guide the Product Designer to translate our value proposition into an intuitive, elegant, and effective user experience. Ensure the UI/UX of our platform and documentation delivers on GTM messaging.
• Cross-functional Collaboration: Work with Product, Engineering, Commercial, and Marketing teams to ensure strategic alignment. Advocate for the customer experience by translating market needs and user feedback into actionable product and marketing strategies.
• Market & Competitive Intelligence: Conduct market research and competitive analysis to identify trends, opportunities, and differentiators, feeding insights back into product, GTM, and in-product experience strategies.
• Sales & Customer Success Enablement: Empower sales, account management, and customer success teams with the tools, training, and knowledge to effectively sell our solutions and support clients throughout their lifecycle.

Qualifications

• Fintech & Payments Expertise: Proven experience in product marketing within the fintech sector, with a strong understanding of banking & payments ecosystems.
• Customer-Centric with Strong Product & UX Sense: Deep empathy for the user and a passion for exceptional experiences; strong understanding of UX/UI principles with the ability to guide a Product Designer.
• Startup/Scale-up Mindset: Experience thriving in fast-paced environments, ideally within a startup or scale-up. Comfortable building processes and standards from scratch.
• Strategic & Hands-on: Ability to think strategically about the entire customer journey while also executing hands-on tasks, from writing copy to reviewing Figma mockups.
• Communication & Influence: Exceptional written and verbal communication with the ability to simplify complex concepts and align stakeholders across product, design, and commercial teams.
• Digital Assets Expertise (Desirable): Demonstrated experience and deep knowledge of the crypto and digital assets industry, including trends, products, and market dynamics.
• People Management or Mentorship Experience (Desirable): Proven ability to lead and nurture creative talent; experience directly managing a designer or mentoring is highly desirable.

Why join

• Our people are committed to excellence and continuous learning in a fast-moving environment.
• The opportunities for personal growth are exponential as the business grows.
• We value teamwork and collaboration across all levels, with a culture of empowerment and up-skilling.
• Hybrid working arrangement and accessible leadership; open collaboration across teams.
• Competitive benefits including Private Healthcare, Pension, Income Protection, Life Insurance, Menopause Policy, and enhanced Parental Leave.

About BC B Group

BCB Group is a leading provider of regulated payment and trading services in crypto and fiat for the digital asset economy. We provide accounts, cryptocurrency and foreign exchange market liquidity for crypto exchanges, liquidity providers, market makers, investment firms, custodians, payment processors, and wallet providers. Our end-to-end suite includes 40+ fiat and cryptocurrencies, deep trading liquidity, 24/7 instant payments through our instant settlements network BLINC, and secure crypto services. We are regulated by respected regulators in the UK, France, and Switzerland and emphasize regulatory-first institutional principles. Our mission is to create a trusted platform to pay, store, trade and earn fiat and digital assets, globally 24/7. www.bcbgroup.com