Overview

At Aberdeen, our ambition is to be the UK’s leading Wealth & Investments group. Strengthening talent and culture is a strategic priority to attract and retain the industry’s best talent. Our people put stakeholders at the heart of what we do, helping us make a positive difference to the lives of clients, customers, colleagues, shareholders and society. We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service, supported by leading technology and talent.

Aberdeen comprises three businesses, Interactive Investor (ii), Investments, and Adviser, each focused on meeting and adapting to our clients’ evolving needs.

• interactive investor, the UK’s second largest direct-to-consumer investment platform, enables individuals in the UK to plan, save, and invest in the way that works for them.
• Our Adviser business provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their customers.
• Our Investments business is a specialist asset manager focusing on areas where we have strength and scale to capitalise on key market themes, through public markets or alternative asset classes.

About The Role

The role plays a pivotal part in supporting the Head of Product Marketing with the delivery and implementation of the product marketing strategy. It bridges investment knowledge with commercial storytelling to support sales and marketing efforts globally. The role requires close collaboration with Product, the investment desks, Investment Specialists, Distribution and the wider marketing department.

Key Responsibilities

• Support the Head of Product Marketing in delivering the overall product marketing strategy; ensure product marketing collateral and the product content pipeline reflect commercial positioning.
• Work with regional marketing and sales to communicate product marketing content and understand channel-specific and regional requirements.
• Support regional marketing teams (APAC, UK, EMEA & US) across institutional and wholesale channels, PR and sales with priority product-focused activity/campaigns.
• Support delivery of marketing-led product content including:
• Product marketing collateral including sales tool kits
• Range/product fund profiles
• Product sales aids / fund guides
• Author web pages for asset class/range/product
• Support standard presentations to position asset classes, strategies and funds
• Production of multimedia content
• Author/coordinate short insights and thought leadership with Investment Specialists and the Editorial Team
• Manage stakeholder relationships with investment specialists, investment desks, CIO teams and Marketing and Distribution Regional Heads
• Represent marketing in the launch of new products within their asset class/business area to ensure take-to-market materials are appropriately positioned
• Maintain knowledge of competitor trends and market themes

About The Candidate

• Experience in a product marketing role across equities, fixed income or alternatives, ideally within a global asset manager.
• Experience developing and executing full marketing material suites, including positioning, messaging, and technical proof points.
• Thrive in a cross-functional, collaborative environment, working with Product, Investments, Sales, and Marketing teams to drive business outcomes.
• Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills and the ability to engage with people at all levels.
• Strong understanding of the asset management regulatory framework and related financial promotion compliance.
• Good understanding of the competitive landscape across private and public markets with well-developed strategic thinking, commercial awareness and business acumen.
• Ability to work at varying speeds and under time‑frame pressure, while maintaining high standards.
• Bachelor's Degree (BA/BS); MBA and/or CFA preferred

We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.

Our Benefits

There's more to working life than a good salary. We offer an environment where you can learn, get involved and be supported. Our reward includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal.

Read more about our benefits here.

Our business

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs.

An inclusive way of working

We’ve adopted a blended working approach, combining in-office collaboration with the flexibility of working from home. We’re committed to an inclusive culture where diverse perspectives drive our actions and where any reasonable adjustment can be provided to support your application process.

We’re committed to providing an inclusive workplace where all forms of difference are valued and where meritocracy, fairness and transparency are prioritized. If you need assistance or an adjustment due to a disability, please let us know as part of your application.

If you would like to discuss accessibility or adjustments, we’re here to help.