Senior Product Marketing Manager

TransUnion is looking for an experienced Senior Product Marketing Manager to support the growth of TransUnion’s Identity & Fraud Solutions into new and existing vertical markets through the development of key go-to-market strategies. This includes managing new product launches, product positioning, competitive analysis, marketing collateral, sales tools and content to support key revenue objectives.

As a product marketer, you will lead both strategic and tactical product marketing activity across Identity & Fraud Solutions and vertical markets. You will work closely with international and central colleagues, product management, solution consulting, specialist sales, market planning, sales and marketing functions to successfully promote TU solutions for success.

Day To Day You Will

• Lead go-to-market strategy for new product launches and initiatives in collaboration with Product, Sales and Marketing teams to ensure organisational readiness and achieve product revenue objectives, with an emphasis on sales engagement tools and strategy development
• Set product marketing objectives for portfolio areas that align to key business objectives
• Be the product portfolio subject matter expert with a thorough understanding of key portfolio products and features, personas, market drivers and trends, and competitive insight
• Conduct market research to reinforce positioning and GTM strategies
• Present in front of senior stakeholders, demonstrate products and run training sessions/demos for internal audiences
• Develop compelling and quantifiable value propositions and product messaging and positioning for go-to-market activities across multiple portfolios
• Deliver relevant and tailored enablement and client-facing content e.g. value stories and case studies, sales materials and tools, competitive insights
• Track key performance indicators to monitor and enhance product marketing effectiveness, using metrics and data

Essential Skills & Experience

• Content creation and copywriting
• Collaboration
• Problem solving and strategic thinking
• Analytical & research skills
• Creativity
• Experience in Credit and/or Marketing Solutions industries advantageous
• 5+ years in a product marketing or marketing role
• Fraud & ID Industry Marketing/ Product Marketing qualifications preferred

Benefits

• 26 days’ annual leave + bank holidays (increasing with service)
• Global paid wellness days off + a bonus day off to celebrate your birthday
• A generous contributory pension scheme + access to the TransUnion Employee Stock Purchase Plan
• Private health care + a variety of physical, mental and financial fitness wellbeing programmes such as access to mindfulness tools
• Access to our diversity forums and communities so you can get involved in causes close to your heart

TransUnion is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, veteran status or any other protected status.

Job Location: Leeds, England, United Kingdom