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Company Overview

At Leapwork, our vision is to break down the barriers between humans and computers through the world's most accessible automation platform. We are the leading global AI-powered visual test automation solution, enabling some of the world's largest enterprises to adopt, scale, and maintain automation in under 30 days. In today's environment, where efficiency, automation, and cost optimization are essential to enterprise growth, we are uniquely positioned to deliver impact. In 2023, Microsoft, the world's largest and most recognizable software company, recognized Leapwork as a truly innovative and disruptive product, leading to a strategic partnership that continues to be a major growth catalyst.

The Role

The Senior Product Marketing Manager will lead the development and execution of product and solution marketing initiatives at Leapwork. This role will be responsible for building the messaging framework, driving sales and partner enablement and ensuring our products are effectively positioned and differentiated in the market. The ideal candidate will combine strong strategic thinking with hands‑on execution, collaborating across sales, product, marketing and partner teams to deliver impactful launches, content and go‑to‑market strategies that accelerate growth.

Key Responsibilities

• Drive sales and partner enablement by developing compelling product and solution content, playbooks and tools that support pipeline growth and deal acceleration


• Own the product and solution messaging framework, ensuring consistent positioning and value articulation across all go‑to‑market motions


• Build and execute launch plans for new products, features and solutions, aligning internal and external stakeholders for successful delivery


• Develop and maintain customer‑facing content, including solution briefs, presentations, web copy and case studies


• Partner with demand generation to create assets and campaigns that highlight product positioning, differentiation and customer value


• Conduct competitive analysis and develop battle‑cards to equip sales and partners with clear guidance on how to position Leapwork against alternatives


• Collaborate with sales, marketing, and partner teams on segmentation, targeting, and positioning strategies that maximize market impact


• Gather and synthesize market intelligence to inform product strategy, positioning, and go‑to‑market execution


• Establish integrated feedback loops across sales, marketing, product and partners to refine messaging, improve enablement, and capture customer insights

Required Skills / Experience

• 7+ years of experience in product marketing, solution marketing or a related role within B2B SaaS or enterprise software


• Proven ability to develop product messaging, positioning and go‑to‑market strategies that drive measurable business outcomes


• Strong track record of building and executing product and solution launches


• Experience creating high‑impact sales and partner enablement materials, including playbooks, battle‑cards and training programs


• Deep understanding of demand generation and how to design marketing assets that support pipeline growth and revenue acceleration


• Strong analytical skills with experience conducting competitive analysis and market research


• Excellent communication skills with the ability to distill complex product capabilities into clear, compelling value propositions


• Highly collaborative, with experience working across product, sales and marketing organizations


• Comfortable operating in a fast‑paced, high‑growth environment with the ability to balance strategy and execution

Why Leapwork

We are on an exciting journey of global growth and this is your chance to get onboard and an opportunity to lead and shape digital transformation initiatives in a forward‑thinking company, working with and learning from a talented and passionate team committed to innovation and excellence. By joining our team, you’ll become part of a fast‑paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard, but have fun while doing it and we believe that collaboration, social activities and celebration are keys to success.

Our Leapwork Principles

• Customer first; We listen to our customers, understand their pain points and focus on what matters to them.


• Lead from the front; Leading means guiding others towards the solutions to our challenges.


• Get it done; We make commitments, follow through and deliver work we’re proud of.


• Build excellence; We do our best work every day, holding ourselves and others to the highest standards.


• Respectfully different; We treat each other with respect, always. We’re different, not indifferent.