Senior Product Marketing Manager, Institutional (EMEA & APAC)

England (Remote); London, England, United Kingdom

Who We Are

OKX is a leading crypto exchange and developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). We are trusted by hundreds of large institutions seeking access to crypto markets, backed by our Proof of Reserves. Our culture is shaped by core principles: We Before Me, Do the Right Thing, and Get Things Done. OKX is part of OKG, a group delivering blockchain value through our products OKX, OKX Wallet, and OKLink.

About the Opportunity

As our Institutional Product Marketing Lead for EMEA & APAC, you\'ll shape narratives, value propositions, and go-to-market strategies for our institutional trading offering.

About the team: You\'ll join our Global Product Marketing team, reporting to the Head of Institutional Product Marketing. Together, we transform value propositions into compelling client messages that drive acquisition, engagement, and retention.

What You’ll Be Doing

Strategic Product Positioning

• Develop compelling regional product positioning and messaging that resonates with institutional clients across EEA, UAE, and APAC markets
• Adapt global house messaging to local market needs
• Support the Head of Institutional PMM by turning strategy into executional plans, coordinating teams, and delivering product launches and campaigns
• Create and manage marketing content such as decks, one-pagers, and case studies, ensuring it is accurate, compelling, and localized
• Partner with global email, social, and PR teams to execute campaigns and ensure institutional narratives are well represented

Go-to-Market Leadership

• Execute comprehensive marketing campaigns and go-to-market strategies for new institutional products and features
• Develop and manage strategic partner marketing initiatives across target regions

Content & Thought Leadership

• Create and oversee thought leadership programs that reinforce product positioning and industry narratives
• Develop content strategies that establish OKX as a market authority

Cross-Functional Partnership

• Collaborate with institutional business teams including business development, account management, sales enablement, and product
• Ensure consistent, cohesive product messaging across all touchpoints

What We Look For In You

Professional Background

10+ years of product marketing experience focused on institutional clients

Background in traditional finance - institutional trading, investment management, fintech, or a mix of tradfi and cryptocurrency experience

Regional Expertise

Proven marketing experience across EEA, UAE, and APAC regions

Experience with localization strategies and account-based marketing (ABM) programs

Industry Knowledge

Understanding of financial markets and OTC trading

Knowledge of regulatory environments across target regions including MiFID II

Marketing Skills

Strong expertise in direct, digital, and content marketing

Ability to communicate complex products clearly to diverse audiences

Experience developing successful thought leadership initiatives

• L&D programs and Education subsidy for employees\' growth and development
• Various team building programs and company events
• More that we love to tell you along the process!

OKX is an equal opportunity employer. We welcome candidates from all backgrounds.

Information collected and processed as part of the recruitment process is subject to OKX\'s Candidate Privacy Notice.

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