Blue Light Card. Individually great, together unstoppable The Role and the Team We have an exciting opportunity for a Senior Product Marketing Manager to scale and refine how we bring our product innovations to life for our members and partners. This is a pivotal role where you’ll connect the dots between what we build and how we communicate it, ensuring our propositions land with clarity, impact, and purpose. You’ll drive go-to-market strategy, own messaging and positioning, and ensure every product launch and feature rollout supports our mission to make life better for those who give the most. What You’ll Do Develop and execute consumer and partner propositions end-to-end, from market research and target audience identification to post-launch analysis, collaborating closely with cross-functional teams to drive product adoption and impact Own and execute go-to-market strategies for new features and propositions, ensuring coordinated planning, storytelling, and launch execution across Product, Marketing, CRM and Member Services Set up the operational model for product marketing, ensuring alignment and effective and scalable ways of working across the organization Craft compelling messaging frameworks and value propositions, turning insight into narratives that inspire action and reflect the real-world needs of our community Guide product marketing decisions using experimentation, data, UX rese...