Overview

Senior Performance Marketing Manager - Ski at Iglu.com. We are looking for a driven Senior Performance Marketing Manager to own our digital acquisition channels as a vital pillar in growth. You will have at least 5 years’ experience in paid digital advertising, either in-house or agency-side, preferably D2C. You will craft high-impact strategies that inject pace, rigour and effectiveness into our acquisition growth channels. You will understand how to attract and engage our potential audience and craft messaging that gives people a reason to choose us over competitors. Skiing is energetic, fun, full of enthusiasm and determination, and the ideal candidate will embody this to help bring the best ski holidays to the masses.

About Iglu Iglu Ski is the UK’s number one online travel agency specialising in ski holidays. Both online and through our expert sales team, we provide expert service and exceptional holidays to the best ski locations around the world.

Key Responsibilities

• Take ownership of, plan and execute Iglu Ski’s paid channels, including Google Ads and Bing paid search, Criteo, Meta and YouTube.
• Build and manage campaign structures, audience segmentation, creative testing and bid strategies to deliver on business objectives.
• Create the messaging framework for full-funnel paid advertising, ensuring creative is precise, relevant and engaging to maximise channel effectiveness.
• Identify and test new paid channels to maximise opportunity for growth.
• Monitor and evaluate performance across all paid channels to inform performance strategy.
• Generate weekly and monthly business reporting and insights, understand attribution, and provide recommendations for improvements across all channels.
• Work closely with the Marketing team to improve creative strategy and production, develop compelling offers and landing pages, and optimise the post-click experience.
• Research, identify and engage influencers as a new channel for reach, awareness, traffic and revenue.
• Work with the Head of Marketing to provide annual budgets and forecasts with quarterly reviews, taking responsibility for the performance of paid channels.
• Oversee the content calendar of the social channels to bring credibility to Iglu Ski and help support paid social.
• Here’s an approximate breakdown of how you’ll spend your time while taking full ownership of your ad spend, revenue and CPA / ROAS targets:
• 25% on Analysis – Diving into campaign/ad set/ad/asset experiment data to pinpoint actionable insights to inform strategy
• 25% on Strategy – Identifying new opportunities to launch campaigns, scale, and test new buying/optimisation strategies
• 50% on Execution – Hands-on inside the accounts, building, configuring, managing, monitoring, optimising, and troubleshooting campaigns
• Important: Efficient expansion is the name of the game, and you’ll be challenged to prove incremental margin contribution beyond in-platform CPA/ROAS metrics and to move budgets appropriately through the full funnel.

Skills and Experience

• 5+ years of experience in Paid Social and Google Ads campaigns, either agency or in-house, ideally from a B2C background.
• A full-funnel ecommerce performance marketer who understands the interplay of strategy, media, creative and conversion.
• A proven track record of hitting acquisition and revenue targets in a competitive market.
• Strong analytical skills with experience using Google Analytics, Meta Ads Manager, Google Ad Manager and other performance tools.
• Curiosity and drive to find the best and most effective channels to grow our audience.
• Understanding of impact on the business and a hunger to continuously improve paid performance; proactive, data-driven and results-focused.
• Creative mindset with the ability to understand the audience and messaging that connects; determination for effective advertising.
• Highly organized with the ability to manage multiple campaigns and priorities simultaneously.
• High proficiency with numbers and experience in producing and presenting detailed analysis.
• Confidence to challenge the status quo to achieve required results.
• Nice to have: experience using AI tools to create ads at pace and scale.

Behavioural Role Fit

• Energetic with abundant enthusiasm and a constant determination to achieve.
• Enjoys what you do and naturally brings people on your journey.
• Team player who is happy to dive in and get things done.
• Self-starter / proactive, not waiting for directions.
• Thrives in an autonomous environment but collaborates well with others.
• Has a voice and opinions to discuss.
• Strong problem-solving and analytical skills, spotting trends and outlining drivers of performance.
• Results-driven, able to multitask in a fast-paced environment.
• Accurate with strong attention to detail.
• Culture fit: down-to-earth, energetic, pragmatic, creative, smart, collaborative, transparent, motivated, high integrity and flexible.
• Hybrid role is acceptable, with value placed on collaborating in person when possible.
• Passionate traveler; ideally skiing or snowboarding experience to understand the audience.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Travel Arrangements

London, England, United Kingdom. Open to applicants in London, England, United Kingdom.

End of listing.